Marketing Manager, Site and SEO Acquisition
We are seeking a seasoned marketing professional to lead our site and search engine optimization efforts in Australia and New Zealand.
This role involves developing and executing multi-channel strategies to drive new customer acquisition and billing growth across the region.
* This includes driving innovation in digital channels, search engine optimization, and website capabilities.
* The ideal candidate will have extensive experience in direct marketing and digital, with advanced expertise in SEO, AI, and a proven track record of delivering results.
* The candidate should also have experience with website journey development focused on acquiring new customers, ideally in the financial services industry.
Key Responsibilities:
* Develop Strategies: Develop and implement innovative strategies to enhance acquisition efficiency across digital channels, SEO, and site capabilities.
* Drive Growth: Identify and scale opportunities to drive growth in new customer acquisition and billings.
* Lead Team: Lead, manage, and develop a team of digital marketing professionals.
Required Skills:
* Extensive experience in direct marketing and digital.
* Advanced expertise in SEO, AI.
* Proven track record of delivering results.
* Experience with website journey development focused on acquiring new customers, ideally in the financial services industry.
Benefits:
* Opportunity to work in a dynamic environment.
* Chance to develop and execute innovative strategies.
* Possible career advancement opportunities.