Lead Deep Heat & Ignite Innovation at Mentholatum
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Lead Deep Heat – Marketing Manager
Ready to take the reins of Australia's #1 heating pain relief brand?
Mentholatum is searching for a passionate, driven Marketing Manager to champion our iconic Deep Heat range and launch the next wave of breakthrough products in our Pain Portfolio
About us
Mentholatum Australasia is part of a global organisation that manufactures and markets high-quality healthcare products in over 150 countries worldwide. Products span a diverse range of categories including topical pain relief, skin care, lip care, laxatives, and nail care. Our brands include Deep Heat (manufactured here in Melbourne), Hada Labo Tokyo and Laxettes.
Our vision is "Making People's Lives Healthier and Happier", and we strive to improve the everyday health and wellbeing of our customers and employees by providing high quality innovative products that will delight our consumers and exceed their expectations.
At Mentholatum we demonstrate our company values every day:
TRUST – we build relationships with honesty and reliability
INTEGRITY – we live our values and do what's right
TO BE OUR BEST – we love learning and strive for excellence
COLLABORATION – as team players, we value all voices
About the role
Based in Scoresby, Victoria, reporting to our Head of Marketing and with one direct report, this role is full time conducted on site 5 days a per week.
This is not your average marketing gig As Marketing Manager – Medicinal, you'll be the driving force behind Deep Heat—our flagship brand—and a portfolio of exciting new products. You'll shape strategy, inspire teams, and create campaigns that get noticed.
What You'll Do
Own Deep Heat: Lead the brand strategy, campaigns, and growth for Australia's most iconic heat therapy brand.
Launch New Products: Spearhead innovative product development and go-to-market plans for the next generation of healthcare solutions.
Drive Results: Deliver creative campaigns, digital strategies, and brand activations that build awareness and drive sales.
Lead & Inspire: Motivate your team, collaborate across functions, and foster a culture of excellence and learning.
Champion Insights: Use data and market trends to predict what's next and keep us ahead of the curve.
Shape the Future: Influence pricing, product positioning, and process improvements to maximize impact.
What We're Looking For:
Proven marketing experience—ideally in healthcare, FMCG, or consumer brands.
Demonstrated success growing brands through pharmacy and grocery channels.
Strategic, creative, and energetic approach.
Leadership skills to coach, mentor, and inspire.
Data-driven mindset and strong financial acumen.
Outstanding communication and presentation skills.
Passion for innovation and making a real difference.
Ethical leadership and a commitment to Mentholatum's values
Why Join Us?
Be at the forefront of new product launches.
Work with a collaborative, high-energy team.
Enjoy opportunities for growth, learning, and impact.
Competitive salary, benefits, and a purpose-driven culture.
Ready to make your mark?
Apply now to join our team and help us Make People's Lives Healthier and Happier
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Salary match Number of applicants Skills match
Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a marketing manager?
* Have you worked in a role where you were responsible for brand planning?
* How many years' experience do you have in the FMCG manufacturing industry?
* How many years of project management experience do you have?
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