Job Description
Owning the end-to-end digital marketing and growth strategy for a large-scale national campaign.
* Leading the supporter and participant journey with focus on electronic direct mailings, lifecycle marketing, segmentation, testing, conversion optimisation. Main Responsibilities:
* To develop and execute comprehensive strategies that drive engagement and revenue across multiple channels including email marketing campaigns
* To leverage data analytics to inform decisions regarding customer segmentation targeting personalization messaging content .
* Liaise closely with cross functional teams – product sales operations – in order ensure alignment coordination seamless delivery of project objectives ,