* Shape the future of KFC's menu and bring new food ideas to life
* Join Australia's fastest growing Quick Service Restaurant brand!
Be your best self, make a difference, and have fun. That's our people promise. We feed our people's potential to banish the bland and be Original, all while creating finger lickin' good experiences for Australians! At KFC, everyone has a seat at our table.
Our Brand Manager – Menu & Innovation leads the development and validation of menu and product opportunities that drive growth, strengthen brand perception and unlock new customer occasions. Sitting within our Marketing Innovation team, you'll turn customer insights, cultural trends and strategy into commercially viable menu ideas, taking concepts from idea through to real-world testing and delivering clear recommendations for national launch.
If you have a genuine passion for food, a curiosity for trends and innovation, and love bringing ideas to life in a fast-paced environment, this is the role for you
ABOUT YOU – OUR NEXT ORIGINAL
* Tertiary qualification in Marketing, Business, Commerce or a related field
* 5+ years' marketing experience, ideally in QSR, FMCG, retail or other customer‐led environments, with Brand Manager experience highly regarded
* Proven experience leading innovation, product or proposition development from ideation through to validation and handover
* Strong commercial acumen, with the ability to interpret insights and turn them into action
* Effective stakeholder management skills, with the ability to influence, align and drive outcomes across cross‐functional teams
* Highly organised with strong planning, problem‐solving and attention to detail
* Able to balance customer, brand, commercial and operational priorities
* Proactive, accountable and comfortable working both autonomously and collaboratively
* A genuine passion for food and a curiosity for trends and innovation, with a drive to bring new ideas to life
A DAY IN THE LIFE OF OUR BRAND MANAGER – MENU & INNOVATION
* Own end-to-end development of menu initiatives, from ideation through to validated, execution‐ready handover
* Identify growth opportunities across core menu, limited time offers (LTOs), new occasions and emerging consumer needs
* Build compelling product propositions grounded in consumer insight and brand strategy
Champion Consumer Insight
* Lead consumer‐led thinking across all initiatives
* Design and deliver research programs, including concept testing and pricing and proposition evaluation, translating insights into clear, actionable recommendations
Drive Cross‐Functional Delivery
* Lead cross‐functional teams across Research & Development, Operations, Supply Chain, Commercial, Finance and Insights
* Ensure initiatives are feasible, scalable and commercially viable
* Align stakeholders and balance customer, brand and operational priorities
Test, Learn & Validate in Market
* Design and execute test markets to evaluate product experience, operational feasibility and commercial performance in real‐world conditions
* Develop lightweight go‐to‐market assets to support test markets (e.g. in‐store, digital or CRM touchpoints)
* Monitor results and turn learnings into clear recommendations to scale, iterate or stop
Enable National Launch Readiness
* Define what "launch‐ready" looks like and deliver clear handovers to go‐to‐market teams
* Partner with brand and channel teams to ensure smooth transition into execution
Governance & Performance
* Manage budgets, timelines and approvals, ensuring compliance with brand and regulatory standards
* Track performance and embed learnings to continuously improve
* A culture where you can be your original self
* Monthly mobile phone and home internet contributions
* Flexible work initiatives, including half day Fridays
* Free onsite secure parking at Frenchs Forest
* Additional days of leave each year to focus on your Wellbeing
* Employee discounts at KFC restaurants
* Access to LinkedIn and ongoing learning opportunities to support your development
WHO WE ARE
Take one man with a big idea, add 11 herbs and spices, grit, ambition and buckets of heart – you've got KFC. Since 1952, we've been bringing finger lickin' good chicken to the world. But without our people, The Originals, none of it would be possible. Everyone at KFC is different. Unique. It's what makes us special. We'll always be original, and we welcome you to join us. Lead the charge, bring the spice and taste more out of life!
There's all kinds of FLG potential here! Explore new paths and choose where your career takes you. Whatever your journey looks like, we'll help you get there, because we take your goals seriously. Apply now via the included link.
Here at KFC, we see ourselves as an equal opportunity employer. This means it's a level playing field for all. Our work environment is fully inclusive and we strive for a workplace where diversity of thought and perspective is welcomed, sought out and developed. No matter who you are or where you're from, people from all walks of life are encouraged to apply to join the KFC family. This means no matter your gender identity, ethnicity, cultural background, sexual orientation, disability, life stage or other legally protected status – you've always got a seat at our table.
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