Market Analyst / Research Analyst
We are seeking a detail-oriented and insightful Market Analyst / Research Analyst to provide data-driven insights that inform strategic business decisions and help the organization stay competitive. This role involves gathering, analyzing, and interpreting market, industry, and consumer data to identify trends, opportunities, and potential risks. The ideal candidate is analytical, curious, and able to translate complex information into actionable recommendations.
As a Market/Research Analyst, you will work closely with internal teams to understand research objectives, design research approaches, and collect data from multiple sources, including industry reports, surveys, and market databases. You will analyze findings to provide insights on market dynamics, competitor performance, customer behavior, and emerging opportunities. Your work will help guide product development, marketing strategies, and overall business planning.
You will create comprehensive reports, dashboards, and presentations that summarize key findings and recommendations for stakeholders. Additionally, you may assist in forecasting trends, monitoring KPIs, and supporting strategic initiatives with relevant market intelligence. Strong attention to detail, critical thinking, and effective communication are essential to presenting insights clearly and convincingly.
Qualifications:
* Strong analytical and research skills, with the ability to interpret quantitative and qualitative data.
* Proficiency in tools such as Excel, SQL, BI platforms, or statistical analysis software.
* Knowledge of market research methodologies, data collection, and data validation techniques.
* Ability to develop clear, concise, and visually compelling reports and presentations.
* Strong attention to detail, organizational skills, and ability to manage multiple research projects simultaneously.
* Effective communication and collaboration skills to work with cross-functional teams.
* Curiosity, adaptability, and a proactive approach to uncovering insights and identifying opportunities.
* Ability to provide actionable recommendations based on thorough analysis of market and business data.