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Marketing Manager
Location: North Hobart
Company: Tasmanian Government
Description:
Marketing Manager
Location: Hobart
Full time
Are you a customer-centric marketing leader with a passion for brand storytelling, digital innovation, and customer engagement? Do you enjoy working in a dynamic team and empowering others? We are seeking a Marketing Manager to drive Francesca’s marketing vision, lead impactful campaigns, and manage a motivated team!
About the Role
As Marketing Manager, you will collaborate closely with Francesca’s Creative Director/CMO to implement a compelling brand vision across all marketing initiatives. You will lead integrated marketing campaigns, manage strategic partnerships, oversee brand messaging, and develop innovative digital and CRM strategies to foster growth and engagement while supporting and nurturing an engaged team.
Key Responsibilities
1. Amplify the Creative Vision – Collaborate with Francesca’s Creative Director to ensure all marketing campaigns align with the brand’s identity and values, reaching all consumer touchpoints. Oversee the full lifecycle of campaigns to ensure efficient leveraging.
2. Marketing Strategy & Campaigns – Plan and execute integrated marketing campaigns across social media, PR, influencer marketing, and events to increase brand visibility and engagement.
3. Monitoring and Reporting – Analyze CRM data and campaign performance regularly to measure effectiveness and identify areas for improvement. Provide weekly updates to management.
4. Brand Management – Maintain consistent brand messaging and visual identity across channels, overseeing creative content, copywriting, and tone of voice.
5. Cross-Functional Collaboration – Work with product, design, and sales teams to align marketing efforts with business objectives.
6. Social Media & Content Innovation – Develop engaging social media strategies, utilizing emerging platforms and trends to grow audience engagement.
7. Team Leadership – Lead, mentor, and inspire the marketing team, fostering a collaborative environment that encourages innovation and professional growth.
8. Performance Analytics & Reporting – Track marketing performance, providing insights and recommendations for future strategies.
Who You Are
* A proven leader with 3+ years of marketing experience, ideally in fashion, lifestyle, or retail industries.
* Experienced in integrated marketing campaigns, CRM, digital marketing, and brand management.
* Strong strategic and analytical skills with experience managing budgets and optimizing marketing spend.
* A creative thinker passionate about storytelling, social media, PR, and influencer marketing.
* An inspiring team leader capable of mentoring and driving high-performance teams.
* Adept at cross-functional collaboration, aligning marketing with business goals.
Why Join Francesca?
* Be part of a dynamic, creative, and fast-growing brand.
* Work in a collaborative environment that encourages innovation and new ideas.
* Lead impactful marketing campaigns and shape the brand’s future.
* Enjoy a competitive salary, career growth opportunities, and a supportive team culture.
How to Apply
Click here for the Position Description.
For further information and a confidential discussion, please contact Brie from The BelRose Group at 0405 123 *** or ****@belrosegroup.com.au.
Applications close when we find the right candidate. Don’t wait to make your mark.
Ready to lead the charge and leave your sparkle everywhere you go? Apply now!
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