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At Honeysuckle Health, we’re on a mission to help people lead healthier lives by connecting them with effective, affordable and personalised care. Through digital and telephonic health programs, data-driven insights and strong industry partnerships, we’re building a more connected and value-driven healthcare system for all Australians.
We’re a wholly owned member of the nib Group and are merging with nib’s digital health company, Midnight Health, to form an integrated health services organisation offering a broad suite of health programs and services including an online telehealth and pharmacy service.
About The Role
As the eCommerce & Web Performance Manager, you will play a central role in optimising and evolving our digital patient journey. Responsible for the performance, execution, and continuous improvement of our website and eCommerce platform, this role is critical to driving conversion, supporting retention, and enabling growth.
You’ll combine strategic insight with hands-on capability, ensuring our public facing websites deliver exceptional user experience, technical reliability, and commercial performance. You’ll be expected to identify, prioritise, and resolve performance gaps (whether executing personally or managing internal/external resources) and to deliver robust measurement, documentation, and communication throughout.
While WooCommerce is currently in place on one site, the broader eCommerce solution is under review. This role will be instrumental in evaluating, implementing, and managing the platform that best supports our growth strategy. In addition, the eCommerce & Web Performance Manager will take ownership of our broader WordPress website infrastructure, ensuring both the content and commerce layers evolve cohesively to meet business and patient needs.
This role reports to the Growth Manager and operates within the Growth function, working closely to align on priorities, objectives, and the execution roadmap.
Key Deliverables
* eCommerce Strategy & Execution
* Own and evolve the eCommerce roadmap and onsite experience to drive conversion, retention, and revenue growth in collaboration with key stakeholders.
* Performance & Site Optimisation
* Monitor, analyse, and improve key site performance metrics including page actions and conversion rates, user engagement metrics, page load times, user engagement, and funnel conversion rates.
* Platform Ownership: WordPress & eCommerce
* Take ownership of the architecture, performance, and evolution of our WordPress websites and eCommerce platform. Lead the evaluation and implementation of the most appropriate commerce solution. Ensure the digital environment—whether content-led, commerce-led, or both—scales effectively with business needs.
* Project & Task Management
* Use Jira and other project tools to manage initiatives from concept to delivery. Prioritise and communicate timelines, resource needs, and trade-offs clearly.
* Tagging, Tracking & Testing Infrastructure
* Implement and maintain a robust digital analytics setup using GA4, VWO, and other tools to support accurate measurement and experimentation.
* Collaboration & Stakeholder Management
* Act as the central point between internal stakeholders (Marketing, Product, Design, IT) and external development partners to deliver cohesive digital outcomes.
* Solution Ownership & Delivery
* Proactively identify critical challenges or opportunities. Where capability gaps exist, scope and justify resourcing, own vendor engagement, and manage execution to resolution.
Responsibilities And Duties
* Own and manage the performance and ongoing optimisation of the eCommerce experience, aligned to the direction set by the Growth Manager.
* Translate marketing and business objectives—set in collaboration with the Growth Manager—into actionable digital solutions.
* Lead cross-functional collaboration across internal teams and external agencies.
* Manage a part-time Web Engineer and support resource planning and prioritisation.
* Lead the evaluation and rollout of an eCommerce platform, in consultation with the Growth Manager, to ensure alignment with broader business needs.
* Own the management and optimisation of WordPress-based websites, ensuring site architecture, content performance, and platform stability are maintained and continuously improved.
* Implement best-practice tagging, tracking, and A/B testing protocols.
* Manage project pipelines, budgets, and schedules for digital initiatives.
* Analyse and report on site performance, recommending continuous improvements.
* Ensure quality control through testing, QA, and documentation of all site changes
The Ideal Candidate Will Have
* Proven experience in eCommerce, digital product, or website performance roles.
* Strong understanding of WordPress and eCommerce platforms (WooCommerce familiarity preferred)
* Experience contributing to or leading eCommerce platform evaluations and rollouts.
* Experience managing content-rich and/or transactional websites, including technical oversight and performance optimisation.
* Experience with web analytics tools (GA4), A/B testing (e.g. VWO), and tagging implementation and management.
* Competence using Jira or similar tools to manage and track digital workflows.
* Hands-on experience with cross-functional collaboration and vendor management.
* Bonus: Familiarity with Klaviyo, HubSpot, Salesforce, or other CRM systems.
* Strong analytical and problem-solving skills with a commercial mindset.
Why Honeysuckle Health?
* A chance to make a real difference in people’s lives in healthcare
* A hybrid working model within our Fortitude valley location
* Free fruit and drinks in office
* Employee health insurance discounts
* Paid parental leave and educational assistance
* Collaborative, purpose-driven team
* Opportunities for growth and innovation in a dynamic health tech environment
* Visit honeysucklehealth.com.au and midnight.health to learn more about what we do.
Ready to make a meaningful difference?
Apply now via Seek or reach out to us at for more information.
We’re committed to building a diverse and inclusive workplace. If you’re excited about this role but don’t meet every requirement, we encourage you to apply.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Part-time
Job function
* Job function
Marketing
* Industries
Hospitals and Health Care
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