Role Overview
The Off‐Platform Content Specialist plays a critical role in evolving News Corp Australia's content strategy in response to shifting audience behaviours and platforms. Sitting within the Platform Content Strategy team, this role focuses on building future‐ready content skillsets across brands, playing a key role in enabling newsrooms and brands to adapt to emerging formats, storytelling techniques, and platform‐native workflows. While vertical video currently represents a key growth area, this role is designed to evolve alongside platform, audience and technological changes, ensuring the organisation is equipped to respond to emerging content opportunities.
You're an off‐platform and social media native who moves confidently in evolving landscapes and can collaborate widely across a large organisation. An in‐depth understanding of digital video content and social platforms is essential. You'll play a key role in ensuring News Corp maximises the value of our content off‐platform, to help our journalism serve more Australians, more often.
Responsibilities
* Support the Head and Senior Manager, Platform Content Strategy in delivering News Corp Australia's off‐platform strategy and priority initiatives.
* Work with newsrooms and brand teams to operationalise content strategies.
* Identify opportunities to optimise content for discovery, engagement and monetisation across platforms.
* Support internal consultation across the organisation, ensuring insights and trends convert into tangible editorial and production outcomes.
* Support governance workflows and systems across off‐platform tools.
* Build off‐platform capabilities across newsrooms and brand teams.
* Deliver structured training, coaching and hands‐on support across storytelling formats and production workflows.
* Help develop scalable learning frameworks, playbooks and best‐practice toolkits.
* Monitor evolving platform ecosystems, audience behaviours and competitor innovation.
* Identify emerging content opportunities across social, AI, search and distributed platforms.
* Support testing of new platform tools, monetisation opportunities and distribution features.
* Analyse content performance across formats and platforms to identify growth drivers.
* Measure the impact of capability initiatives and experimental pilots.
* Support optimisation strategies that improve reach, engagement and monetisation outcomes.
Qualifications
* 3+ years of experience in social content strategy, vertical video and platform management, ideally within a media or publishing environment.
* Ability to coach and provide hands‐on training to newsrooms and brands, optimising content and workflows in line with the enterprise strategy.
* Excellent project management skills with the ability to manage multiple priorities.
* Proficiency with tools for social media management, content production and analytics (e.g., Meta Business Suite, Emplifi, Cerby, Google Analytics, Adobe Premiere Pro, Canva or AI tools).
* Experience managing data, reporting and governance processes across large‐scale organisations is advantageous.
* Passionate about executing off‐platform strategy to grow reach, engagement and revenue across News Corp Australia's network of brands.
Benefits
* Access to publications and products from across the News Corp family.
* Exclusive offers across a range of products and services that deliver genuine cost savings and benefits.
* Advice, support and facilities for healthy minds and bodies, including an onsite gym at Adelaide, Brisbane and Sydney offices.
* News offers a range of leave options to support personal needs and moments that matter in life: parental leave, birthday leave, volunteer leave, career break and compassionate leave.
* Support in making the most of your money.
* Access to tailored development opportunities, including leadership programs.
* Opportunities to give back to communities through volunteer opportunities and company‐organised charity drives.
* Employee resource groups and accessibility to multi‐faith quiet rooms and parents' rooms.
Diversity & Inclusion
News Corp Australia is the nation's most influential media organisation. We are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply! We are committed to ensuring an accessible and supportive recruitment process and appreciate any adjustments or accommodations you may need during the recruitment process.
#J-18808-Ljbffr