As a Group Digital Marketing Manager, you will play a pivotal role in spearheading the development and implementation of our digital marketing strategy. This is an exciting opportunity to join a dynamic team and contribute to delivering high-performing digital initiatives that drive growth and enhance campaign performance.
The ideal candidate will have a strong background in digital marketing, with expertise in executing campaigns across SEO, SEM, paid media, and website management. They will be proficient in analysing digital performance data and turning insights into actionable improvements.
Main Responsibilities
* Develop and implement our digital marketing strategy aligned with business objectives.
* Drive and optimise digital campaigns using a test-and-learn approach to improve engagement, conversions, and ROI.
* Enhance lead acquisition by refining digital funnels and applying CRO best practices across our brands.
* Manage and maintain website content and landing pages to ensure a seamless digital experience.
* Oversee SEO, SEM, and paid media execution, ensuring alignment with brand and business goals.
* Analyse digital performance data and provide actionable insights through dashboards and reporting tools.
* Maintain strong relationships with agencies and suppliers, serving as the primary contact for briefs, campaigns, and performance updates.