We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company's short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.
Nothing Better in the Market
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company's short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.
Nothing Better in the Market
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Total Rewards
At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company's short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
This role is a fantastic opportunity to be the voice of the consumer and shopper, directly impacting brand and business strategy. You'll be using your expertise to uncover the 'why' behind the data and transforming that into compelling stories that influence our marketing, sales, and innovation plans. If you're driven by curiosity and want to see your insights lead to real-world business growth, this is the team for you.
Meaningful Work From Day One
The Insights Analyst role is responsible for helping guide brand and business decisions which are backed by consumer, shopper and category data. Working closely with Marketing and Sales teams this role is responsible for defining business questions; using story building skills to transform data from multiple sources into insights and stories that will be used internally and with customers. As an Insights Analyst, you will inspire others by understanding what matters to our consumers & brands.
What You Can Expect
Manage the continuous research programs - brand health monitor, shopper behaviour (Shopper Intelligence) and on premise (bars & restaurants) consumption behaviour (Nielsen)
Own the day to day organisation and delivery of the programs, including agency relationship management
Lead agency briefing and presentation coordination for core program deliverables
Lead additional internal analysis and presentations as required
Lead and support embedding program insights into marketing and sales deliverables
Support contract and cost negotiations
Support on business issue based research projects (Qual & Quant), working with the Senior Insights Manager and teams across marketing
Assist in project brief creation and identifying relevant research approaches
Assist or lead in research setup and insights creation, working with a mix of external agencies, self service research tools and desk research
Assist or lead in project based insights delivery: presentations and workshops
Deliver inputs to the business growth planning process
Lead the annual brand equity review, leveraging the brand health tracking study
Support the annual review of shopper and on premise insights
Support in the creation of insights detailing key market trends and environmental factors that may impact marketing, channel and customer plans.
Support delivery of annual Category & Insights deep dive sessions
Assist Senior Insights Manager and brand teams with communication briefing
Category reporting and customer presentations
Support category managers with category & range reviews
Support category managers with standardised business reporting & insights
Assist sales and channel marketing teams with insights that create compelling customer decks, including presentation to customers
Champion Category & Insights to drive consumer obsession
Work as a key partner with Brand Marketing, Channel Marketing and sales, building strong relationships as a trusted resource for consumer insights
Bring consumers and shoppers to life in ways that inspire. Assist in transforming information into compelling consumer stories that guide business decision making
Contribute to building insights knowledge & capabilities across the business
Keep a finger on the pulse of consumer trends and be aware of industry and competitor news
Be proactive in professional development - keep up to date with the research and insights industry landscape and trends (emerging agencies, tools and approaches)
Actively participate as a member of the Brown-Forman Global insights community
Share best practice and key learnings
Work with global and regional insights teams to leverage global research tools and processes where appropriate
What You Bring to the Table
3+ Years experience with consumer research & knowledge of consumer research protocols including creating or working with research briefs and writing/setting up surveys using self service research tools
Knowledge of tools used for analyzing & manipulating consumer data, including quantitative research
Experience with brand tracking research
Experience managing multiple projects and stakeholders
Confident presentation skills and ability to influence
Ability to generate actionable insights from a variety of data sources
Ability to manage stakeholders (internal and external) to create effective relationships
Excellent communication and presentation skills
Curiosity about human behavior, decision making, culture and trends
Understanding of the basics of marketing (brand and communications)
Interest in qualitative research and AI in the research industry
What Makes You Unique
Tertiary Qualifications in Marketing or a related discipline (e.g. Psychology or Business)
Liquor Industry knowledge
Knowledge or curiosity around AI in consumer research
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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