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Customer and marketing data & ai strategy, consultant

Sydney
Accenture Australia
Posted: 15 April
Offer description

Data & AI Team Overview

Accenture is a leading global professional services company that offers a broad range of services in strategy, consulting, technology and operations, with digital capabilities across all these functions. Our culture of innovation and deep industry expertise allows us to deliver next‐generation technology and insights to each client. Within Accenture Song, the Data & AI team helps clients drive performance optimisation through deep customer insights and the implementation of the latest Data & AI capabilities across the Marketing and Service value chain.

Accenture Song's Data & AI team works from strategy to implementation, collaborating with clients to accelerate the experimentation lifecycle, deepen the understanding of key customer value drivers, improve business outcomes, and drive innovation across industries.

Key Responsibilities
* Deliver customer and marketing data strategy, aligned with client needs and guiding adoption to maximise data‐driven value.
* Analyse and synthesise findings, and drive the definition of recommendations and strategic roadmaps based on client priorities and capabilities.
* Develop projects in segmentation, personalisation and predictive modelling to deliver actionable outcomes.
* Collaborate cross‐functionally to deliver integrated data‐driven marketing solutions.
* Build and maintain trusted client relationships and ensure consulting excellence.
* Drive continuous improvement and innovation in data and AI for marketing, adopting new approaches to enhance marketing and operational outcomes.
What you will learn
* Grow and generate revenue through customer‐centric analytical methods and agile ways of working.
* Develop modern marketing strategies that allow organisations to make informed choices about customers, channels, geographies, routes to market and products.
* Anticipate how digital and technology innovation impacts business models, harnessing the potential of Generative AI for future organisations and people.
* Transform and optimise how clients address and service their customers effectively.
* Generate sustained value through the implementation of next‐generation technology and customer experience across the value chain.
What we need
* Proven experience in a consulting or business environment, preferably in a role that involves advanced data analysis and reporting.
* Proficiency in programming languages such as SQL, R and Python and/or tools like Tableau and Power BI.
* Comfort supporting business‐development activity in response to specific client opportunities or requests – contributing a point of view to proposals and content creation.
* Experience working on customer‐centric projects in a top‐tier consulting firm or internal marketing strategy team.
Benefits of working at Accenture
* 18 weeks paid parental leave
* Long and short‐term career break opportunities
* Structured career development programme
* Local and international career opportunities
* Certified as a Family Inclusive WorkplaceTM
* Flexible work arrangements centred around Accenture's Truly Human ethos and commitment to supporting the health and wellbeing of employees

We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination.

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