Performance Marketing Manager (Paid Acquisition) Melbourne | Hybrid (2 days office / 3 days WFH) $80,000–$100,000 super About the Company A Melbourne-founded global digital health platform operating at real scale. Founded nearly 20 years ago ~13M annual active users Live across 56 countries 24 language markets 700M API calls per month via its global data platform Consumer app subscription revenue B2B API Australian telehealth clinic It’s a profitable, product-led business entering its next growth phase, expanding both its consumer footprint and its clinically supported services. The Role This is a hands-on acquisition role focused on Google Ads (Search) as the primary channel. You will own performance across: Consumer mobile app installs Australian clinic lead generation B2B API enquiries The hiring manager has been clear: paid search expertise is essential. SEO is a bonus, not the core requirement. What You’ll Be Doing Own and scale Google Ads (Search) campaigns, structure, bidding, negatives, query mining, landing page alignment Drive measurable improvements in CPA, ROAS and qualified lead volume Manage budgets efficiently across multiple funnels (B2C app, B2B API, clinic) Analyse full-funnel acquisition journeys and optimise landing pages Build and maintain a 90-day rolling experimentation roadmap Report clearly in GA and communicate performance insights to leadership (Nice to have) Identify SEO opportunities and collaborate with content/dev to ship improvements What They’re Looking For 2–4 years in performance marketing/growth acquisition Deep hands-on experience in Google Ads (Search), you know structure, bidding strategies, match types, and how to drive incremental gains Demonstrable results, you can point to CPA reductions, traffic growth, revenue lift Strong GA reporting and performance communication Comfort operating in a regulated / high-trust category (health experience a plus) Nice to have: ASO exposure Basic SEO capability Familiarity with Consent Mode v2 or privacy-era tracking Experience across both B2C and B2B funnels Why This Role Is Interesting Work on a globally scaled digital product with millions of users See your impact directly influence revenue and growth Operate in a lean team where ownership is high Exposure to consumer app growth B2B SaaS telehealth funnels Hybrid working education allowance twice-yearly team events If you’re a commercially driven Google Ads operator who enjoys structured experimentation and measurable impact, this is a rare opportunity to step into full acquisition ownership within a scaled digital platform. -