About the Role
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Remitly is transforming lives with trusted financial services that transcend borders. Our vision is to deliver on our promises to people who send money around the world. We're reimagining global financial services and building products that give customers access to more of the services they need, no matter where they call home.
We're seeking a Senior Marketing Manager to lead strategic community and influencer marketing programs to drive growth and brand awareness for Remitly. You will collaborate with internal teams and external partners to develop high-impact marketing initiatives that align with our business objectives and brand values.
The ideal candidate will have 10+ years of experience in marketing for consumer brands, with a strong focus on influencer marketing, community marketing, and events. They should be comfortable attending weekend and evening events as needed, with willingness to travel domestically to support key activations.
The successful candidate will have a proven track record of developing and executing high-impact influencer and community marketing initiatives that drive measurable business growth. They will be able to leverage their community network within APAC to scale ambassador programs and partnerships.
Key Responsibilities:
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* Develop and execute a comprehensive community marketing strategy for the APAC region, including ambassador programs, event activations, sponsorships, and strategic brand partnerships that align with overall company goals.
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* Develop and lead APAC influencer marketing, defining outreach, compensation models, and engagement plans for both upper and lower influencers to support customer growth and brand awareness.
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* Build and maintain strong relationships with community organisations, influencers, and ambassadors that can drive revenue, expand market reach, and enhance brand visibility.
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* Oversee, optimise and expand the community and influencer marketing across APAC, ensuring maximum impact and alignment with Remitly's brand vision and regional goals.
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* Collaborate with cross-functional teams (Analytics, Brand, Creative, Business Management, etc.) to align marketing initiatives with broader campaigns and business strategies.
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* Track, analyse, and report on the performance of community and influencer programs, using data-driven insights to refine strategies and maximise effectiveness.
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* Lead negotiations with community partners, influencers, and ambassadors to establish clear terms, agreements, and expectations for successful collaborations.
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* Recruit, manage and mentor a team of community brand ambassadors, providing guidance and fostering professional development to drive program success.
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Requirements:
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The ideal candidate will possess the following skills and qualifications:
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* 10+ years of experience in marketing for consumer brands, with a strong focus on influencer marketing, community marketing, and events.
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* Hands-on community marketing experience, including direct engagement with local communities.
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* Proactive and self-motivated problem solver who thrives in a fast-paced, evolving environment and can adapt to change effectively.
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* A proven track record of developing and executing high-impact influencer and community marketing initiatives that drive measurable business growth.
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* A strong community network within APAC, which can be leveraged to scale ambassador programs and partnerships.
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* Exceptional negotiation, communication, and stakeholder management skills.
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* A data-driven mindset, with the ability to measure campaign success and apply insights to optimise performance.
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* Strong proficiency in influencer marketing tools and platforms to assess and improve campaign effectiveness.
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* A strategic and creative mindset, capable of generating innovative and effective marketing programs.
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* Leadership experience, with the ability to inspire, manage, and develop a team.
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Benefits:
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We offer a range of benefits to support your career and wellbeing:
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* Medical, dental & vision via Bupa
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* Life insurance & disability
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* Employee stock purchase plan (ESPP) available for eligible employees
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* Mental health & family forming benefits
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* Continuing education and travel benefits
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We are committed to nondiscrimination and equal opportunity employment. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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About Us:
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We are dedicated to transforming lives with trusted financial services that transcend borders. Our mission is to deliver on our promises to people who send money around the world. Join us in shaping the future of global financial services.
">Influencer Marketing Specialist