Job Title:
Social Media Community Manager - Seniors
Job Description:
We are seeking a skilled and compassionate Community Manager to lead and grow our social media community dedicated to older Australians and their families. This role is essential to building trust, engagement, and advocacy within a digital community that serves older Australians and their families.
The Community Manager will be responsible for creating, managing and moderating a supportive online space, while working closely with internal teams to develop relevant, helpful and emotionally resonant content that meets the needs of our audience.
This role is focused on the Uniting Seniors portfolio, which includes Home and Community Care, Retirement and Independent Living, and Residential Aged Care.
The ideal candidate will have experience in social media community management and content creation, with knowledge of aged care or a willingness to upskill.
* Social Media Group Management:
o Set up and manage day-to-day operations of Social Media Groups across the senior's portfolio
o Approve new members, moderate discussions, enforce community guidelines
o Respond to member questions and comments promptly and with empathy
o Monitor tone and sentiment; escalate issues where required
* Content Strategy & Planning:
o Develop and execute a monthly Groups content calendar
o Create engaging, relevant posts that encourage discussion and provide value (e.g. tips, polls, questions, stories, carer spotlights, resource links)
o Coordinate live events such as Q&As with subject matter experts or case managers
o Monitor social listening platforms to identify common pain points experienced by our audience
* Liaison with Senior service stream teams:
o Collaborate with staff to gather service updates, client stories, and expert knowledge
o Collaborate with our My Age Care navigation team to help answer questions and navigate the aged care system where needed
o Schedule and conduct interviews with care coordinators, support staff, and clients where appropriate
o Translate clinical or operational information into audience-friendly language and formats
o Provide valuable insights for the Marketing and Sales teams to utilise when engaging with our target audience
* Community Engagement & Growth:
o Proactively spark discussion, highlight member contributions, and celebrate milestones
o Invite referrals and manage welcome/onboarding posts for new members
o Track group engagement data and identify opportunities to improve member participation
* Issue Management & Moderation:
o Monitor for and professionally manage any concerns or complaints
o Apply conflict resolution skills to maintain a respectful, safe space
o Liaise with internal teams if service feedback or sensitive issues are raised
Qualifications and Experience:
* Proven experience in social media community management and content creation
* Knowledge of aged care, retirement independent living, home care, or community services desirable (or willingness to upskill)
* Excellent copywriting and content planning skills
* Strong people and communication skills, with the ability to handle sensitive topics with empathy
* Ability to work collaboratively with internal teams and interview subject matter experts
* Experience using basic design tools (Canva preferred) and scheduling platforms
* Experience managing community guidelines, conflict resolution, and social listening tools
* Understanding of the aged care audience and the emotional drivers behind their questions and concerns
Benefits:
* A rewarding career with a leading human services organisation
* Up to $18,550 NFP salary packaging available
* Access to our U rewards program with exclusive discounts
* Flexible work hours for work-life balance
* Affordable access to Fitness Passport— discounted gym memberships to support your best life
* A supportive and inclusive and collaborative work environment
* Opportunities for professional growth
* Purchase of additional leave
If you're looking for a challenging and rewarding role that makes a real difference in the lives of older Australians and their families, we want to hear from you!
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