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Content creator

Gold Coast
First Aid Pro - RTO: 31124
Posted: 21 January
Offer description

First Aid Pro is a leading RTO, committed to delivering CPR, first aid, mental health and specialised training across Australia.

We're looking for a creative content creator who can manage social media across our portfolio of training and health-related brands, creating thumb-stopping content that engages, educates, and converts

About The Role:

* Manage social media channels and content calendars across multiple platforms
* Create engaging short-form video content (Reels, TikToks) and professional photography for social media
* Design branded static posts that maintain consistency across all channels
* Develop and execute social media strategies that drive engagement and conversions
* Monitor performance metrics and optimise content based on insights
* Collaborate with our ads team on strategy and creative development for paid campaigns
* Plan and execute content creation for paid ads campaigns, and optimise performance through Meta Business Suite, TikTok Ads & LinkedIn Ads
* Work with our marketing team to align content with broader business goals
* Monitor analytics, track KPIs, and provide regular performance reports
* Stay ahead of social media trends and platform updates to keep content fresh and relevant

You'll Need:

* Own professional camera equipment - full-frame mirrorless camera or DSLR (Sony, Canon, or Nikon) as well as DJI gimbals or support devices
* Proven experience managing social media channels for brands or businesses and growing them organically
* Strong skills in creating short-form video content and photography using a professional camera
* Proficiency in Meta Business Suite, TikTok Ads, and LinkedIn Ads management
* Design capabilities with Photoshop, Lightroom, and Canva for creating branded static posts
* Experience with video editing tools (Adobe Premiere, After Effects, or DaVinci Resolve Pro)
* Ability to set up professional lighting for photography and video
* Understanding of AI workflows including Nano Banana, Veo 3, and Google Flow
* Strong understanding of social media trends, algorithms, and best practices
* Excellent attention to detail and brand consistency
* A portfolio demonstrating social media content, short-form videos, and design work

Desirable Skills
:

* Experience creating content for education, training, or health sectors
* Knowledge of RTO compliance and educational content standards
* Paid social advertising certifications (Meta Blueprint, LinkedIn Marketing, Google Ads)
* Motion graphics and animation skills
* Experience with social media management tools (Hootsuite, Later, Sprout Social etc)

What We Offer:

* Stable, in-house position with one of Australia's leading first aid training providers
* Opportunity to create content that makes a real difference in people's lives
* Collaborative team environment
* Gold Coast location

Please Note:
This role is an onsite, in-house position based at our Gold Coast office, working alongside our content and marketing team and reporting to the Head of Marketing. Remote applications will not be considered. This role also requires professional camera equipment including gimbals/support devices. Mobile phone content creators need not apply.

Submit your CV, a cover letter detailing your experience and why you believe you're the perfect fit for our team, along with a link to your portfolio demonstrating your social media content, short-form videos, and design capabilities. We're looking forward to seeing your work

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