Overview
Senior Social, Influencer and Events Specialist (Contract). This is a 12-month maternity leave contract within Pet Circle's Brand and Creative team. The role is focused on bringing the brand to life through social, influencer relationships, events, and integrated campaigns, contributing to earned media and cross-functional brand initiatives.
What You'll Be Doing
* Own and evolve Pet Circle's social media strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube
* Lead the influencer and creator program, including macro collaborations, always-on gifting, and community engagement
* Launch a new product gifting program
* Manage Pet Circle events and brand activations, from trade shows and PR stunts to pet community experiences
* Identify and work with key brand and charity partners to build integrated campaigns with strong social and earned outcomes
* Manage content planning and production — from filming and editing to working with our internal creative team to deliver made-for-platform content
* Maintain a forward-looking social content calendar, scheduling and publishing content aligned to campaign goals
* Lead monthly performance reporting across social, influencer, and PR, surfacing actionable insights to guide future work
* Work with our PR agency and VP Brand & Communications to brief in earned media opportunities, drive positive press, and manage reactive comms
* Own budgets and performance targets across organic social, influencer, events, and communications
The ideal toolbox
* 5+ years experience in-house or in an agency environment, ideally working with retail or ecommerce brands
* Proven ability to build and manage social accounts, with a clear understanding of what drives engagement across platforms
* A strong creative eye and excellent copywriting skills, with a natural flair for crafting platform-native content that connects
* Confident behind and in front of the camera, comfortable being a visible part of Pet Circle's brand voice
* Hands-on experience managing events and activations, from concept through to delivery, including liaising directly with suppliers
* Highly organized and detail-oriented, with the project management skills to juggle multiple workstreams and shifting priorities
* A data-driven mindset, with experience analysing performance metrics and applying insights to optimise content and campaign strategies
* A collaborative team player who brings positive energy, creativity, and curiosity to cross-functional work
* A deep passion for pets and pet parents, and a desire to create meaningful brand experiences that make tails wag
Role location
Based in Sydney with a hybrid arrangement of 3 days per week in our pet-friendly offices (subject to change in line with business requirements).
Juicy perks
* Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1
* Flexible working environment
* Up to 50% employee discount
* Product sample giveaways
* Pawrental leave and wellbeing leave
* Team charity volunteer days
* Classpass subsidy
Why Join?
We Reckon Our Mission To Help The World Pet Better Is An Important One, But Also An Incredibly Fun And Rewarding One. Becoming a Pet Circler Means You're Committed To Help Shape An Entire Industry - It's Pretty Exciting Stuff. Here's What We Stand For
* We\'re better together
* We operate with humble hearts and hungry minds
* Pets matter so pets and pet parents always have a seat at our table
* We\'re instinctively curious. Always.
Belong at Pet Circle
Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.
#J-18808-Ljbffr