Job Title
Marketing Consultant
* Melbourne, Victoria | RACV Head Office
* Permanent Full Time | Hybrid Working
* A Competitive Salary | Discounts on Selected Products
Great opportunities start here
Join a team of business professionals doing meaningful work in an organisation that's ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With licence to see things through your way, and the option to split your time between office and home, you will make a difference.
About the Opportunity
A s the 1:1 Marketing Specialist, you will lead the design and execution of personalised marketing communications across multiple portfolios.
In this role, you will develop and deliver integrated 1:1 marketing initiatives that drive engagement, conversion, and measurable growth in acquisition, cross-sell, retention, and win-back efforts across all channels. Leveraging data-driven insights, audience segmentation, and performance analysis, you will champion a culture of continuous improvement - optimising campaigns and creating best-in-class customer experiences throughout our 1:1 marketing ecosystem.
Come along for a new journey
You'll be instrumental in ensuring our Marketing team delivers exceptional service. Here's a glimpse of what you'll be doing:
* Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.
* Coordinate the delivery of omnichannel 1:1 marketing activities that deliver against the marketing objectives, stakeholder needs and divisional and enterprise goals.
* Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
* Support operational cadence by providing ad hoc strategic insights into nominated forums.
* Any additional duties from time to time, in consideration of your skills and experience
What you'll need to be successful
* A tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience desirable.
* 5+ years in business to consumer discipline with a strong emphasis on communications strategy, 1:1 marketing / journey design, preferably in a large matrix structured corporate organisation.
* Proven ability in designing personalised, omni-channel communication journeys, and working with a cross-functional team to implement and continuously optimise the journeys.
* Exceptional stakeholder relationship management skills
* Ability to clearly articulate business challenges and direct outcomes through effective planning.
* Proven experience in leading and coordinating stakeholder groups in dynamic environments to achieve positive business outcomes.
* Strong presentation, communication and written skills, and financial acumen.
* Highly effective project management skills.
* Understanding of agile project management tools.
* Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages
* Experience using design tools, including Figma, Miro or similar.
* Experience with Marketing automation tools including Salesforce Marketing Cloud
Benefits
Our flexible and informal work environment helps bring balance between work and home. Generous discounts on home and car insurance policies and roadside care. Great discounts across all resorts. Discounts from corporate partners that are updated monthly .
Our Difference
We believe maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let us know.
Application Process
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check. Additionally, Applicants must confirm their ability to perform the inherent requirements of the position as outlined in the Job Task Analysis -Corporate and whether any reasonable adjustments may be required.