About Function Well
As one of Australia's leading fitness and lifestyle facilities, Function Well has always been at the forefront of global fitness and wellness initiatives, offering a complete fitness, wellness and recovery hub. With a well-established facility and loyal membership in Teneriffe, and a state-of-the-art, unrivalled facility nearing completion in Newstead, Function Well will offer one of the World's most complete fitness and wellness hubs, focussed on fostering community and results. The facility will retain and attract the very best instructors and trainers in the industry, driving a dedicated, supportive and high-performance culture.
About the role
Your key responsibilities will include;
Lead the marketing function and work closely with the leadership team, providing strategic input and recommendations to support brand, member experience, engagement and acquisition objectives;
Create an overall marketing strategy and tactical campaign plan, including channel management, delivery and optimisation, focussing on retention and lead generation;
Project manage the delivery of integrated above the line and below the line campaigns across mass media, social, content, website, paid search, Google, SEO, eDM, PR and Events;
Manage the development, creation and delivery of all internal and external marketing collateral;
Manage all external agency relationships and monitor performance against key KPI's and budget;
Regularly conduct market research, member research and competitor analysis to identify marketing opportunities, new trends and unique member experiences; and
Manage the marketing budget and create effective, regular reporting systems that inform the business of results and ROI.
About you
Function Well is more than just a gym; the team are very focused on building long lasting relationships and creating memorable experiences for members. This position is suitable for an ambitious, dedicated and innovative marketing professional who wishes to build a career in a small but growing organisation, and who will thrive in an environment that is informal, collaborative and action oriented.
Here's what you'll need to be a right fit for this role;
A passion for fitness, wellness and leading a healthy lifestyle is paramount;
Qualifications in marketing, business, digital, communications or another relevant field;
A passion for strategic brand management, including member and employee experience;
At least 5 years' experience in marketing, with strengths in integrated, B2C campaign management (digital, social, content, ATL and BTL campaigns, eDM);
A strategic and operational skill set; ability to drive the strategy, influence at a senior level, deliver tactical marketing plans and report on ROI;
Strong project management skills, systems oriented and a very high attention to detail;
A confident and excelled communicator with a positive attitude who can deliver quality work in a fast-paced, high-performance environment; and
Autonomous, hardworking and self-motivated; also enjoys collaboration and being part of a team.
What's in it for you?
Function Well is an organisation that genuinely cares about their people and their members. In joining, you will become a highly valued part of the Function Well family. This position will offer you;
A career opportunity that provides incredible purpose and fulfilment;
Complementary Platinum Function Well membership;
A generous earning potential;
A positive, supportive team environment; and
Comprehensive onboarding process, ongoing systems training and development.
For more information please call Cassandra Barker at u&u on 07 3232 9119, quoting reference number 30004.
Please submit your cover letter and resume in Word format only.
Cassandra Barker.
PARTNER, MARKETING
Get in touch
Call me on 07 3232 9119
Visit me at the Brisbane offices
Connect with me on LinkedIn