Amelie and Franks is an experience-led luxury fashion boutique based in Red Hill on the Mornington Peninsula. From the way customers are welcomed in store to the unboxing at home, every detail is considered. Our curation reflects founder Emma Phillips' buying eye, long-term trend foresight, and deep connection to fashion, design, and craft.
This Digital Marketing and eCommerce Coordinator role sits at the intersection of Shopify e-commerce, content, and community, with intentional time in store to stay close to customers, product, and new collection drops.
You're deeply tuned into fashion and digital culture. You follow international runways across Paris, Copenhagen, New York, and Milan. You understand how trends move from runway to retail to social, and you care as much about how a brand performs online as how it feels in person.
This is not a traditional retail role. While you'll spend one day a week in store, this position is for someone with hands-on experience in Shopify website management, e-commerce optimisation, content creation, and digital storytelling. If your background is primarily retail-facing and you're looking to transition into digital over time, this role won't be the right fit right now.
This is a part-time role to start, based in store on Tuesdays and alternate Saturdays, with room to grow as the role and your impact evolves. We know we might be chasing a unicorn, but that's kind of the point.
Proudly part of the Polperro Winery Group
Key Responsibilities
* Managing and improving our Shopify website, including product pages, collections, navigation, language, and conversion.
* Uploading, maintaining, and optimising product content (in collaboration with our Retail Manager).
* Creating authentic digital content around new arrivals, styling moments, in-store energy, and product stories.
* Supporting campaigns and launches, tracking performance, and refining what works.
* Analysing site performance, customer behaviour, and engagement.
* Helping grow and nurture our digital audience and community.
* Spending one day a week in store to stay closely connected to how customers shop and convert.
THE EXPERIENCE WE ARE LOOKING FOR
* Demonstrated experience working with Shopify e-commerce (essential).
* Confidence managing websites, content systems, and digital platforms.
* An understanding of how content, search, and social influence purchasing.
* Comfort with numbers and curiosity about what they're telling you.
* Strong taste and judgement, not just performance metrics.
* Retail experience is valued, but digital and e-commerce capability is the priority.