Duties and Responsibilities
Digital Marketing
* Support the development and ideation of the hotel and signature restaurant's monthly social media content (Facebook, Instagram, TikTok) in accordance with approved social content strategy.
* Support the creative production for the hotel and signature restaurant's monthly social and SEM content through photography, videography and/or designing of collaterals.
* Support the development and implementation of KOL outreach initiatives to drive awareness and conversion (online and offline) among key source markets.
* Support ongoing hygiene maintenance of brand websites to ensure information is accurate, relevant and exciting for the intended audience.
* Contribute to ongoing guest service excellence efforts by responding to guests’ reviews on brand’s website and online travel agencies’ websites in a timely, personalised and professional manner.
Promotions & Partnerships
* Support the development and conceptualization of win-win partnerships that drive strong value proposition.
* Support creative production of online (e.g. social media, EDM) and offline content (e.g. POSMs, guest-facing collaterals), including but not limited to conceptualization, design, photography & videography production and copywriting.
* Interface with internal stakeholders to support the successful execution of promotions and partnership initiatives.
PR
* Support the coordination of media activities (e.g. media release, media drops, media hosting) that drive creative news-making opportunities.
* Support the tracking and consolidation of monthly press clippings for reporting and internal review.
Qualifications and Requirements
* Internship experience of corporate marketing across both offline and online platforms is preferred. Bachelor’s degree in marketing is preferred.
* Demonstrated understanding of copy and creative assets development
* Basic understanding of CMS usage; demonstrated experience of utilization of such CMS is preferred.
* Basic understanding of social channels functionalities
* Strong linguist with effective English and Chinese literacy.
* Problem solver at heart with a can-do attitude, who is able to navigate through ambiguity.