Senior Performance Marketing Manager | DTC Growth
Direct message the job poster from Front Runner AU
Owner at FRONT RUNNER | Entrepreneur, Advisor, Speaker
About Front Runner
Front Runner is one of Australia's fastest-growing street and sportswear brands — blending high-performance athletic design with a strong cultural and community presence. With a loyal following and a large retail footprint, we've built a strong foundation through relentless creativity, fast execution, and an obsession with quality and performance.
We produce 70–100 new ad creatives per week internally and spend hundreds of thousands across Meta, TikTok, YouTube, and other digital channels. Our next evolution is to bring paid media in-house — and we're looking for someone exceptional to take the reins.
The Mission
Lead and own Front Runner's paid performance marketing — from strategy through execution — with one clear objective: profitable scaling while acquiring new customers.
You'll manage our multi‑channel performance ecosystem, optimising existing structures and accelerating growth across Meta, TikTok, YouTube, and emerging platforms, while tightly aligning with our in‑house creative and leadership teams.
What You'll Do
This is a hands‑on role. Strategy is extremely important but you will be doing the work and must demonstrate that you are capable of doing so. This is an obsession for us and we all work very hard.
* Own and manage all paid performance channels — Meta, TikTok, YouTube, Pinterest
* Plan, execute, optimise, and scale — maintaining strong ROAS and healthy CAC
* Test and iterate creative and audience combinations, using existing production assets and new ideas you help generate
* Lead performance insights — report weekly on what's working, what's not, and where to double down
* Collaborate with the content and creative team to brief, refine, and scale winning ads
* Support international expansion — test audiences and roll out campaigns in new markets using existing creative frameworks
* Maintain account hygiene and data integrity — pixels, events, attribution, and budget pacing
* Collaborate with external partners (freelancers, platforms, or tech vendors) when required
* Provide creative and copy feedback loops — turn numbers into ideas that drive new concepts
* Keep campaigns performing around the clock — monitor pacing and performance with weekend vigilance when needed
What You'll Bring
* 4–8+ years in paid social / performance marketing, ideally at high‑growth DTC brands
* Deep experience with Meta Ads (>$100k/month budgets), plus TikTok and YouTube
* Proven ability to maintain and scale high ROAS campaigns through creative and targeting excellence
* Strong analytical mindset — data‑driven, structured, and strategic
* Experience briefing creatives and understanding visual storytelling in ads
* Familiarity with Shopify, GA4, and tracking platforms (Triple Whale, Northbeam, or similar)
* A blend of strategic discipline and tactical hunger — equally comfortable in the weeds and at the whiteboard
* Ability to work in a fast‑paced, performance‑driven environment that rewards initiative and accountability
* Willingness to be hands‑on, proactive, and available when campaigns require attention (weekends included)
You'll Thrive Here If You
* Love data and performance, but have a creative eye for what drives emotion and clicks
* Enjoy being part of a young, high‑energy, high‑output team that moves fast
* Want to work in an environment where speed, precision, and results matter more than bureaucracy
* See marketing as a competitive sport — where each campaign is a chance to beat yesterday's score
Reports To
* Directly to Jye Bohm (Co‑Owner)
* Secondary reporting line to Tim (Founder & Director)
Growth Path
This role is designed to evolve. As we expand internationally and grow our performance department, you'll have the opportunity to:
* Build a small in‑house team (junior ad ops, analytics)
* Take ownership of new markets
* Potential to evolve into Head of Performance / Growth Director role
Compensation
* DOE however advertised base salary at: $130,000–$150,000 AUD
* Hybrid working environment (3 days required onsite, Gosford HQ - right next to train station)
Next Steps
If you're a performance marketer with a creative eye who lives and breathes scaling DTC brands — and you want to work inside a brand with world‑class content, massive momentum, and a performance mindset — we want to hear from you.
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