Job Description
We are seeking a top‐tier Retail Marketing, Retail media and eCommerce professional with proven experience in a B2B business setup. Bring your creativity and fun personality to a fast‐paced, exciting environment.
Core Responsibilities
* Lean into the retail ecosystem to capitalize on the full‐funnel opportunity they offer, driving awareness, consideration, purchase and loyalty.
* Create, socialize, and implement full‐year strategic marketing/promotional plans for specific Pureplay and Omni eCommerce sites across ANZ retailers.
* Craft and drive detailed campaign/activity plans in collaboration with Key Account Managers and retail customers, including Majoy Big Bet campaigns, retailer events and occasions.
* Build strong retail team relationships to unlock opportunities for the brand.
* Support and contribute to the online eCommerce strategy development.
* Lead integrated ways of working, collaborate and jointly plan with Trade teams, and contribute to marketing team meetings to drive effective execution.
* Lead on‐platform and off‐network advertising execution for key partner sites while upholding LEGO brand values and tailoring the approach to specific markets and partners.
* Support sales in key customer planning and negotiation activities, and develop and execute traffic‐driving plans.
* Perform market analysis, including changes in LEGO product market share, key category trends and market dynamics, and identify growth opportunities within specific eCommerce channels.
* Analyze key competitor actions & strategies and emerging trends in eCommerce marketing.
* Conduct promotional activity analysis—understand lift and ROI from retail media activity; develop insights and provide recommendations for marketing strategies for partner sites.
Amazon Australia – Retail Media & ECommerce Responsibilities
* Manage end‐to‐end Amazon campaign workflow including budget ownership, campaign calendar management, prioritization, briefing, channel planning, optimization and approval stages.
* Lead Amazon Search (SP/SB/SBV) and DSP strategy, ensuring a full‐funnel approach that drives incremental traffic, new‐to‐brand customers and profitable growth.
* Partner with Amazon Retail to align media investment with retail fundamentals (availability, buy box, pricing, content readiness, promotional windows).
* Lead Quarterly Business Reviews (QBRs) and ongoing business reviews with Amazon Ads and Amazon Retail teams, shaping joint priorities and identifying growth opportunities.
* Run Amazon Marketing Cloud (AMC) analysis to understand path‐to‐purchase, halo effects, incrementality and audience behavior.
* Monitor competitive activity, category trends and share‐of‐search to proactively inform planning.
Ecommerce is a strategic priority for The LEGO Group, with the digital environment acting as a key influencing pillar along the consumer journey. This role is tasked with leveraging key retailer ecosystems to capitalize on full‐funnel opportunities for the LEGO brand.
The successful applicant is encouraged to bring retail media and digital/eCommerce expertise to drive the success of the online channel and help build stronger digital capabilities across BU ANZ to innovate for the future.
The Retail Marketing eCommerce Manager will represent The LEGO Group in day‐to‐day interactions with business partners, bringing to life and delivering on our Partner Promise, and in true LEGO fashion, having fun doing it while ultimately bringing the LEGO play experience to many more children in Australia.
Qualifications
* 5+ years' experience in marketing, analytics, eCommerce or related field.
* Direct experience with retail media for B2B eCommerce accounts (e.g., Amazon Advertising or Cartology) or external media agencies.
* Hands‐on experience with Amazon Search, DSP, AMC, and working with Amazon Ads/retail teams strongly preferred.
* Experience leading Amazon campaign workflows, including budget ownership, channel planning and brief‐to‐execution handoffs.
* Detailed knowledge of digital marketing tools and best methodologies in the B2B landscape.
* Experience with consumer‐packaged goods strongly preferred.
* Deep solid understanding of large international eCommerce sites, including market dynamics and key interdependencies.
* Ability to partner with cross‐functional collaborators, including sales, brand marketing, analytics, to solve sophisticated problems and deliver financial results.
* Excellent written and verbal communication skills; ability to present data in an organized manner.
* Previous role focused on shopper orientation and customer focus.
* Cross‐functional collaboration experience with marketing functions, especially digital marketing (preferably performance marketing).
* Strong openness and proactive approach to engage, spark and influence on key responsibilities.
* Independent, energetic and willing to thrive in a fast‐moving, entrepreneurial atmosphere.
* Adaptable to changes and ready to lead change in both actions and behavior.
* Ability to work independently and collaboratively in a team environment.
* Understand what it means to achieve success with others and through others.
* Global partner management experience.
* Learning attitude, embracing and thriving with change.
Applications are reviewed on an ongoing basis. However, please note we may amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. If you're interested, we encourage you to apply as soon as possible.
What's in it for you?
* Family Care Leave – We offer enhanced paid leave options for those important times.
* Insurances – All colleagues are covered by life and disability insurance which provides protection and peace of mind.
* Wellbeing – We want our people to feel well and thrive, offering resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
* Colleague Discount – From day 1 you will qualify for a generous colleague discount.
* Bonus – When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
* Workplace – You'll be assigned a primary workplace location (office, store or factory). Our hybrid policy averages 3 days per week in the office; the hiring team will discuss eligibility during recruitment.
Equal Employment Opportunity
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs.
The LEGO Group is highly committed to equal employment opportunity and equal pay and encourages applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing worldwide. Candidates offered positions with high engagement with children are required to complete Child Safeguarding Background Screening, as a condition of the offer.
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