Grow influencer marketing for DBG Health's beauty portfolio, driving impactful campaigns across social platforms.
About DBG Health & Beauty
At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, with VidaCorp's headquarters in Sydney, we operate as a global‐scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive.
DBG Health's Beauty portfolio builds leading brands with a focus on enhancing wellbeing worldwide and operating across Australia, New Zealand, the US, the UK, and Europe. VidaCorp's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro‐grad C, Chemists' Own, and more. Our teams work collaboratively to deliver high‐quality, value‐driven products at an accessible price point.
About the Role
Grow influencer marketing for DBG Health's beauty portfolio, driving impactful campaigns across social platforms. As Influencer Campaign Manager, you will shape strategy, build strong creator partnerships, and deliver engaging content that elevates brand awareness and performance.
Role & Responsibilities
* Develop and execute influencer marketing strategies aligned to brand and campaign objectives
* Identify, engage, and manage influencers across Instagram, TikTok, YouTube and other platforms
* Build and nurture strong relationships with influencers and agencies to drive long‐term advocacy
* Manage campaign delivery end‐to‐end, including briefing, contracts, budgets, and timelines
* Collaborate with content, social, and product teams to ensure brand alignment and consistency
* Monitor trends, analyse performance, and provide insights to optimise influencer campaigns
Skills & Experience
* Proven experience in influencer marketing, social media, or digital marketing
* Strong understanding of key social platforms and influencer landscape
* Experience managing influencer partnerships, negotiations, and campaign delivery
* Creative mindset with a strong eye for content and brand storytelling
* Analytical skills with the ability to track performance and optimise campaigns
* Excellent communication and stakeholder management skills
Benefits
* Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature, e.l.f. Cosmetics, Chemist's Own and more.
* Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and manager assistance.
* Join a values‐driven, supportive, and friendly culture within a dynamic, fast‐growing business that actively promotes professional development and internal mobility.
* Enjoy the ability to work autonomously in an empowering environment that supports ownership, accountability and personal success.
* Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry‐leading programs, coaching, and development.
* DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal‐opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
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