We are seeking a Senior Marketing Executive to lead commercial marketing efforts. This role will be pivotal in driving marketing excellence and commercial performance across various B2B channels.
Key Responsibilities
* Develop strategic marketing plans for major commercial customers, turning insights into actionable strategies
* Create value propositions to win across the customer funnel
* Collaborate with cross-functional teams to deliver customer-centric go-to-market strategies
* Manage the activation calendar, including promotions, digital campaigns, and trade events
* Design compelling sales tools and communications via Dynamics 365 and other platforms
* Oversee category management, including plumber-focused bundles and spares
* Represent commercial segments in pricing, NPD, and product lifecycle initiatives
* Track and report outcomes, including sales performance, customer engagement, campaign ROI, and tender success
About You
* 10+ years of experience in B2B marketing or category leadership
* Strong commercial acumen and understanding of customer journeys in trade or commercial sectors
* Essential Microsoft 365 skills and ability to write engaging campaign content
* Proven success in product, portfolio, and campaign management
* Confident working in fast-paced, agile, and sales-led environments
* Excellent stakeholder, planning, and communication skills
* A degree in Marketing or Commerce, with ongoing professional development
This is an opportunity to shape the commercial marketing approach for a leading B2B brand. We celebrate diverse perspectives and foster a culture of care where you feel valued and empowered to succeed.