Company
For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers' needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.
In recent years, we've seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.
In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.
* Play a key role in supporting the Australian economy.
* Discounted food, travel, entertainment, gym membership, staff parking and, + more.
* Hybrid working environment.
About this Position
We're looking for a driven and customer‐focused Sales Representative to manage and grow our food service customer base across the North West Coast of Tasmania. In this autonomous, field‐based role, you'll take ownership of an established territory while actively developing new business opportunities. You'll work closely with customers to deliver tailored solutions, drive profitable growth, and bring our food service value proposition to life — all while living and breathing our values and commitment to safety.
Key Responsibilities
* Manage and grow sales and margin performance across an assigned territory
* Execute targeted sales plans to protect base business and drive basket growth
* Identify and convert new business opportunities within the region
* Leverage promotions, data insights, and supplier relationships to maximise results
* Build and maintain strong, long‐term customer partnerships
* Maintain compliance with safety, legislative, and company policies at all times
Qualifications
* Proven sales experience, ideally within food service or a related industry
* Strong commercial acumen with a focus on margin optimisation
* Excellent communication and relationship‐building skills
* Highly organised with the ability to manage time and priorities independently
* Confident using digital tools, including tablets/laptops and Microsoft Office
* Self‐motivated, adaptable, and solutions‐focused with a positive mindset
What PFD is Offering the Successful Candidate
We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program.
Culture & Values
* Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
* Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.
* Passion: Share the passion of making us a successful and dynamic company. Let's celebrate successes.
* Simplicity: Let's minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
* Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.
PFD Food Services is committed to being an Equal Employment Opportunity employer.
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