Manager - Communications and Marketing
Permanent, Full-time
Melbourne (Balwyn) - Hybrid (50% WFH)
$105,000-$115,000 + Super (Dependent on Experience)
We're seeking a skilled Manager - Communication and Marketing to lead all communications and marketing for a small, passionate NFP membership-based organisation advancing environmental outcomes across Australasia. You'll be the organisation's voice, overseeing corporate communications, technical writing, and marketing campaigns - and ensuring every piece of content is clear, compelling, and tailored to the audience.
This is a hands-on, high-impact role that combines strategic oversight with execution. You'll guide the work of a Marketing & Communications Coordinator, support members and committees, and ensure all copy - from event promotions to policy submissions - resonates with the right audience, achieving the desired outcome - whether that's conversion or connection.
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The Opportunity
As Manager - Communication and Marketing, you'll:
* Shape the organisation's voice across corporate, technical, and marketing communications.
* Utilise strong understanding of copywriting principles to write compelling copy that sells value and is tailored to the relevant audience and desired outcomes.
* Lead content for membership campaigns, events (including webinars and conferences), committees, and governance communications.
* Provide strategic marketing leadership to drive key outcomes including: membership acquisition, membership retention, and event revenue growth.
* Oversee all event-related copy, from advertising and slides to registration materials, while delegating operational scheduling to the coordinator.
* Work with technical teams to turn complex subject matter into accessible, compelling communications.
* Contribute to website redevelopment and marketing strategy using data to inform customer journeys, content placement, and audience engagement.
* Use AI tools effectively to support writing and editing, while maintaining rigorous editorial standards.
* Serve on the leadership team, representing the voice of the customer/member in organisational decision-making.
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About You
You're an exceptional writer with a natural ability to frame messages around audience benefit, not just features. You know how to turn technical or policy content into clear, persuasive copy that converts. You combine strategic marketing instincts with hands-on execution and can guide a small team effectively.
You'll bring:
* Tertiary qualifications (or equivalent experience) in marketing, communications, journalism, or PR.
* 5+ years' experience in communications and/or marketing, ideally in a B2C capacity within membership organisation, association, or professional services contexts.
* Proven ability to write benefit-focused copy across formats/channels - web, emails, events, reports, corporate comms.
* Familiarity with CRM or marketing automation platforms, digital analytics, and audience segmentation.
* Experience or curiosity with AI tools to support copywriting, with the judgment to refine outputs.
* Strong collaboration skills and diplomacy to work with volunteers, committees, and small internal teams.
Desirable:
* Experience with iMIS or Higher Logic.
* Background in environmental, sustainability, or policy contexts.
* Experience managing staff or coordinating volunteers.
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What You'll Find Here
* A small, supportive team of 10, with flexible hybrid work (2 days in office).
* Autonomy and trust to take ownership of projects and test new ideas.
* Immediate impact through website redevelopment, membership growth, and event communications.
* A culture that values experimentation, fun, and meaningful contribution to environmental outcomes.
* The opportunity to shape marketing strategy with board and leadership backing, with strong potential for budget growth based on demonstrated ROI.