OVERVIEW
The Creative Strategist is the \"Aesthetic Data Scientist\" and the trusted creative lieutenant of Alf the Label. Occupying a vital seat at the intersection of high-level brand vision and aggressive growth data, you are the bridge between raw performance metrics and high-end visual storytelling.
You are a rare hybrid: an ex-media buyer who speaks the language of Ads Manager, but possesses the refined, high-end sensibility required to scale a global luxury brand. You will act as the strategic right hand to our Creative Director (CD)/Founder, immersing yourself in the Alf aesthetic until you are a seamless extension of her eye.
With a multi-million dollar marketing budget, you will engineer the visual assets that stop the scroll, protect our brand moat, and drive our ad account to new heights.
* Location: Fremantle Head Office (in-person role)
* Reports To: CEO/Founder
* Core Hours: Full Time, 37.5hrs per week, roster flexible as needed (core hours 9am -3pm)
* Culture and Extraordinary Benefits: Access to Alf's unique incentives program.
KEY RESPONSIBILITIES CREATIVE PROXY AND VISION ALIGNMENT
* Strategic Right-Hand:Act as the artistic lieutenant to the Founder, learning her aesthetic direction so deeply that you can anticipate her vision and act as her proxy in creative reviews and on-set.
* Pre-Shoot Concepting:Collaborate directly with the CD to discuss all upcoming lifestyle shoots, ensuring the visual narrative is 100% on-brand before the production engine begins.
* Aesthetic Guarding:Alongside the CD, lead the creative direction for high-end lifestyle imagery and video, ensuring the \"Alf Look\" is never compromised while being optimised for performance.
PERFORMANCE CREATIVE AND AD ACCOUNT SCALING
* Creative Volume & Velocity:Own the creative roadmap for our multi-million dollar ad account. You are responsible for ensuring a high volume of fresh, \"on-brand\" concepts are ready for deployment.
* Iteration for Scale:Use data to identify winning ads and lead the strategy to iterate—testing new hooks and visual variations to aggressively scale the ad account while maintaining a high-end luxury feel.
* Testing Frameworks:Design and execute sophisticated creative experiments to prove which visual elements drive the highest ROI.
SOCIAL MEDIA ARCHITECTURE AND GROWTH
* Omnichannel Strategy:Develop high-impact content concepts for both the Alf the Label brand account and the Founder's personal channels, focused on both discovery and deep community engagement.
* Growth Scheduling:Manage a comprehensive social media calendar designed to attract new followers and nurture our existing tribe through platform-native storytelling.
* Community Intelligence:Translate raw insights from our community into polished, strategic content pillars that resonate with our target demographic.
LEADERSHIP AND CREATIVE BRIEFING
* Mentoring the Creator:Lead and mentor our in-house Content Creator, translating complex performance data and brand vision into precise, \"production-ready\" briefs and storyboards.
* Operational Synergy:Synchronise shoot schedules with our global inventory and launch calendar to ensure we have the right assets for every milestone.
QUALIFICATIONS AND EXPERIENCE
* Experience:Demonstrable experience in Performance Marketing, Creative Strategy, or Art Direction within a high-growth D2C or luxury brand.
* The \"Ex-Media Buyer\" Brain:Proven ability to navigate Meta/TikTok dashboards to find the creative story; you understand how creative fatigue impacts the bottom line.
* Scaling Specialist:A track record of using creative testing and iterations to successfully scale high-spend ad accounts.
* The \"Luxury\" Eye:A portfolio that demonstrates a sophisticated, high-end aesthetic alignment.
* Strategic Humility:You take pride in being a strategic extension of a Founder's vision, balancing data-backed opinions with brand-led direction.
CULTURE & EXTRAORDINARY BENEFITS
At Alf the Label, we believe that a high-performance brand is built by high-vitality people. We don't just offer a job; we offer a lifestyle-aligned career that respects your individuality, your health, and your life outside the office.
As a member of our Perth-based team, you will have access to the following unique incentives:
* The \"Inclusive Calendar\" (Flexible Public Holidays)
* The \"Wellness & Vitality\" Stipend
* \"Alf Ambassador\" Handbag Allowance
* \"Bowie-Approved\" Paw-ternity Leave
* Birthday Leave & Life Admin Mornings
* The \"Founder's Library\" Professional Growth Fund
* Excellence Rewards & Team Rituals
ABOUT ALF
Based in Fremantle, Western Australia, Alf is an award-winning contemporary accessories brand built on the philosophy that luxury, style, and function should never be mutually exclusive. While our heart is in Australia, our footprint is global; we have cultivated a dedicated international community, with the majority of our customer base now located throughout North America. What began as a focus on versatile motherhood solutions has evolved into a global movement that champions the multifaceted modern woman through every life stage—from career and travel to parenting and everyday adventures.
Guided by a commitment to slow fashion and attainable luxury, Alf combines premium materials with expert craftsmanship to create pieces built for a lifetime. Our multi-award-winning range, embodies our mission to simplify the complex journey of modern life. We are more than just fashion accessories, we are a design-led brand dedicated to ensuring women across the globe can carry themselves with confidence, ease, and effortless style.
HOW TO APPLY
Send your cover letter and CV to and complete our 'vibe and fit' questionnaire.
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