Digital Marketing Specialist – Chandler Holdings Location: Sri Lanka Employment Type: Full-Time About Us Chandler Holdings is a dynamic group of purpose-driven companies spanning healthcare, recruitment, education, and technology. Our brands, including Aktrapid Nursing Agency, Chandler Personnel, Future1st GTO, Governa.ai, and RefHub, are united by one mission: to create meaningful connections between people, purpose, and progress. We’re seeking a creative and data-driven Digital Marketing Specialist to bring our multi-brand story to life across digital channels and drive measurable growth. Key Responsibilities Paid Advertising Strategy & Execution: Develop, manage, and optimise multi-channel paid advertising campaigns across Google Ads, LinkedIn, and Meta to drive brand visibility, quality leads, and ROI across Chandler Holdings’ portfolio of brands. Oversee ad strategy, audience targeting, budgeting, performance tracking, and continuous A/B testing to maximise campaign effectiveness. Content Creation: Develop engaging content, from social media posts to email campaigns, landing pages, and ads, that reflect each brand’s tone and goals. Analytics & Optimisation: Monitor and analyse campaign performance, providing actionable insights and optimisations to improve ROI and lead generation. Website & Landing Page Management: Coordinate website updates and create high-performing landing pages in collaboration with internal teams and external partners. CRM, Email Marketing & Automation Manage email workflows and audience segmentation within ActiveCampaign (or similar platforms). Set up and optimise automated marketing sequences, ensuring accurate data flow between platforms (e.g., CRM, ad accounts, and landing pages). Collaborate with internal stakeholders to implement marketing automation best practices that improve lead nurturing and conversion. Data Integration & Technical Coordination Work with internal teams to ensure accurate tracking setup, pixel management, and UTM tagging. Support basic automation or integration tasks using platforms such as Zapier, Make, or native API connectors to streamline campaign workflows and reporting. Collaboration: Work closely with marketing, design, and sales teams to ensure cohesive brand messaging across all digital touchpoints. Innovation: Stay ahead of emerging trends, AI tools, and creative formats to continually elevate our marketing strategies. About You 2–4 years of experience in digital marketing, preferably across multi-brand or B2B/B2C environments in Australian, American, or UK markets. Proficient in Google Ads, Meta Ads Manager, and SEO tools. Strong copywriting and storytelling skills with a keen eye for brand tone and design. Experience using Canva, Webflow, and Google Analytics (GA4). Analytical mindset with the ability to interpret data and report on KPIs. Passion for creating meaningful content that connects people to purpose. Why Join Us At Chandler Holdings, you’ll work in a fast-paced, collaborative environment that values creativity, curiosity, and growth. You’ll be part of a small, ambitious team driving innovation across some of Australia’s most trusted workforce and care brands.