Add expected salary to your profile for insights
Boldly is the creative agency for brands with somewhere to go – and the guts to get there. We fuse brand, campaign and culture into one powerful ecosystem that shifts perception and drives action.
Now we're looking for a Lead Storyteller to help scale that impact. Not by writing more – but by leading with narrative. This is a creative leadership role for someone who sees the big picture, builds systems that elevate storytelling, and sees AI as a creative ally – not a compromise.
This is about more than great copy. It's about bringing a storytelling mindset to the core of how we build brands, campaigns, and content. If you believe words still matter – but how we craft them is changing – this one's for you.
Your Core Focus
* Lead messaging frameworks across brand, campaign, and communications
* Build verbal identity systems that scale across channels and audiences
* Ensure tone, voice, and message stay clear, consistent, and intentional
Creative Copywriting
* Craft purposeful work – from punchy headlines to narrative-rich longform
* Bring to life campaigns, content, and concepts that connect and perform
* Write across formats: websites, social, OOH, radio, collateral, pitch decks, and more
Verbal + Visual Integration
* Collaborate closely with design to align visual and verbal language
* Think conceptually – every word has a job to do
* Elevate creative output through sharper storytelling
Boldly's Voice in Market
* Evolve our agency's voice and brand positioning
* Lead messaging across our marketing, campaigns, and content
* Work with the Lead Strategist to sharpen our offer and shape what's next
* Use AI to break clichés, surface fresh thinking, and scale smart storytelling
* Build systems where humans lead and machines support
* Help rewrite the rules on what creative looks like next
The Clients
At Boldly, you'll work across industries that are redefining the norm. Sectors you'll shape from day one:
* Hospitality – Partnering with Australia's largest groups to rebrand national venues
* Retirement Living – Helping the nation's leading provider connect with older Australians
* Retail Property – Positioning precincts for a global investment and placemaking group
* Recruitment – Crafting employer brands across ag and resources sectors
* Branding – Shaping Boldly's own story and raising the industry standard
Who You Are
* A systems thinker who knows brand isn't just tone – it's how language moves people
* A sharp writer who knows when to punch and when to pull people in
* A confident collaborator who thinks fast, writes smart, and moves early
* AI-curious (or AI-literate) and ready to create with it, not compete against it
What You Bring
* Senior-level experience in brand communications, creative strategy, or copywriting
* Proven ability to lead and evolve brand voice and messaging systems
* Cross-functional experience with strategy and design teams
* Comfort with (or eagerness to learn) AI-driven writing tools and workflows
Why This Role is Different
* We're not hiring someone to churn out words. We're hiring someone to lead how we scale storytelling in a fast-moving world. This role is about:
* Ideating, not just executing
* Building systems, not just writing pages
* Thinking ahead, not waiting on briefs
* Using AI as your creative sidekick – not treating it like the enemy
It's high-impact, high-trust, and high-autonomy.
Why Boldly
* We're not building a bloated agency. We're building a tight, purpose-led team with room to move.
* Highest-rated creative agency in Brisbane
* Rooted in strategy. Driven by design. Supercharged by storytelling
* Big agency thinking, small agency care
* Pay that backs the talent
* We're scaling smart – and you'll help lead that growth
Join us to build brands that move - and move the world. Go on, do it Boldly.
#J-18808-Ljbffr