Digital & tech team lead

Zoe Kratzmann is a premium Australian fashion label celebrated for its understated luxury and instinctive approach to design. With a focus on exceptional fabrics, refined detailing, and versatile pieces that transcend seasons, the brand has earned a reputation for creating clothing that feels both contemporary and timeless. Every collection is designed to bring confidence, sophistication, and ease to the modern woman.

This new phase of growth requires additional headcount, and this brand new role has been created for a Digital and Technology Team Lead to own the Ecommerce ecosystem.

• Representing a brand synonymous with quality, elevation and style
• Joining on the upward curve of the growth journey as they expand their AU presence and international markets
• A business run with a lot of heart
• Lots of scope to move the needle in onsite experience
• Flexibility. Zoe Kratzmann is Sunshine Coast based so if you're in range we can do hybrid, & for the further afield remote.

• The website's commercial performance as a channel - traffic, conversion, AOV, revenue
• The digital roadmap, aligned to the seasonal calendar, launches and growth targets
• Digital reporting as the single source of truth - performance presented with diagnosis and action, not just data

• Site performance, speed and stability
• The analytics and attribution layer (e.g. GA4, Polar) and the reporting cadence
• Insight beyond surface metrics - cohort, customer lifetime value, product profitability, channel attribution

• CRM architecture, automation and segmentation - Klaviyo build, flows and data structure
• A clean partnership with the Performance/Creative Marketing Lead, who owns the campaign and EDM calendar: you own how it is built and automated, they own what goes out and when

• The marketing technology stack, integrations and automation roadmap, including AI and agentic workflows
• Evaluation, selection and implementation of new tools against strategic need and cost
• Technical SEO and AEO foundations - directing the agency engagement and bringing it in-house over time
• UX/UI and front-end development priorities, and the CRO program

• Lead and develop the pod; brief, manage and hold agencies and freelancers to standard
• Own the digital cost base - platform, apps, agencies - and manage it down where redundant

• Experience owning e-commerce or digital performance, ideally on Shopify Plus
• Strong data and analytics fluency - comfortable with attribution, GA4, and a reporting/BI tool
• Deep understanding of CRM and lifecycle (Klaviyo or similar), martech and integrations
• Technical literacy - able to direct development, understand APIs and integrations, and evaluate AI and automation
• Proven agency and vendor management
• A commercial mindset - you own numbers, not just dashboards

Know this is for you? Apply today. Questions? Reach out to