Job Title: Digital Marketing Specialist
Job Summary:
We are seeking a highly skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and implementing digital marketing strategies that drive student recruitment goals and online university brand positioning.
Main Responsibilities:
* Contribute to the development of digital marketing campaigns, including web-based integration and coordination of paid and organic social media and Google AdWords campaigns.
* Coordinate and optimize the University's digital advertising campaigns on various platforms, including social media and Google AdWords; collaborate with digital agencies to implement digital campaigns across all channels.
* Maintain relationships with external agencies and provide guidance, recommendations, and support in executing digital channel performance.
* Support the delivery of the university's social media strategy, manage social media organic channels, and monitor trends in social media.
* Provide regular reports and insights highlighting engagement, conversion, and learning to optimize digital campaigns.
* Manage organic social media platforms and content to ensure consistent representation of the University's brand.
* Support the implementation of innovative web-based marketing and communications initiatives.
* Assist with reporting and evaluation of the performance of digital advertising campaigns.