Programa is trusted by thousands of architects and interior designers around the world. Our vertical SaaS platform helps designers run their business and projects more efficiently: bringing their projects, processes, products and purchasing together in one place.
We Are Looking For
A B2B performance marketer who can own paid acquisition end-to-end across our core channels. You'll be responsible for the day-to-day management, optimisation, and scaling of paid media at Programa, working closely with the Head of Marketing on channel mix, budget allocation, and growth experiments. This is a hands‐on role for someone who lives in the platforms, knows their numbers, and can turn paid spend into measurable pipeline and revenue.
What You Will Be Doing
* Own end-to-end management of paid acquisition across Google (Search, Performance Max, YouTube), Meta (Facebook, Instagram), and self-service programmatic (StackAdapt or similar).
* Plan, build, launch, and optimise campaigns against pipeline, signup, and revenue targets, not just MQLs or top-of-funnel volume.
* Run a continuous testing and optimisation roadmap across creative, audiences, landing pages, bidding strategies, and offers.
* Drive ongoing improvement in CAC, CPA, and payback by channel. Know when to scale, when to iterate, and when to pull spend.
* Manage and forecast monthly paid budget with clear visibility on efficiency, ROAS, and payback by channel and geography.
* Build and maintain reporting that connects paid spend to downstream outcomes (signups, activations, paid conversions, retention).
* Partner with the brand and creative team to brief, iterate, and ship ad creative at pace.
* Ensure clean attribution, conversion tracking, and audience syncs across Segment, Amplitude, Customer.io, and the ad platforms.
* Identify, test, and scale new channels (LinkedIn, Reddit, sponsorships, podcast, OOH) where the audience and economics make sense.
* Own competitor monitoring across paid channels and feed insights back into creative and positioning work.
About You
* 4-5 years of performance marketing experience in B2B, either in-house or at an agency with primarily B2B clients.
* Hands‐on operator across Google Ads and Meta Ads, with working experience of self-service programmatic (StackAdapt, DV360, or similar).
* Strong commercial instinct. Comfortable building media plans against pipeline and revenue, not vanity metrics.
* Demonstrable track record of materially improving paid efficiency on existing accounts, not just launching new ones from zero. Can walk through specific examples of how and why CAC came down.
* Treats creative as the primary lever for efficiency. Tight feedback loop with the creative team, clear opinions on what good looks like, and a structured approach to testing rather than vibes.
* Numerate and analytical. Fluent in spreadsheets, GA4, and at least one product analytics tool. Reads results properly, uses holdouts and incremental testing where it matters, and is willing to kill underperforming spend rather than defend it.
* Familiar with the realities of B2B attribution: longer cycles, multi‐touch journeys, paid and organic overlap, brand spillover.
* Sets own priorities against clear outcomes and ships without hand‐holding.
Nice to Have
* Experience marketing a B2B SaaS or tech product.
* Exposure to LinkedIn Ads, Reddit Ads, podcast sponsorships, or emerging B2B channels.
* Experience marketing to a US audience from outside the US.
* Familiarity with tools like Amplitude, Segment, Snowflake, HubSpot, Intercom, and Claude Code.
* A genuine interest in design, architecture, or creative industries.
Salary & Benefits
* Competitive salary commensurate with experience.
* Flexible, hybrid work environment.
* Report directly to the Head of Marketing and work closely with growth, product, and leadership.
* Join a company at a genuine inflection point with global scale ahead and a product that designers love.
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