About the Job
This is a fantastic opportunity to step into a high‐impact role as our Multichannel Media Lead, where strategy meets execution and data‐driven media drives real brand growth. Reporting to the Head of Digital & Media, this role serves as the primary in‐house media specialist and authoritative resource for multichannel media within the organization. The individual will collaborate directly with brand marketers, critically evaluate agency proposals, and convert business objectives into effective, performance‐driven media strategies. In this position, you will excel within a dynamic and cooperative setting, linking consumer marketing, healthcare professional marketing, retail media, analytics, and agency partners to achieve comprehensive and integrated results across the entire funnel.
Responsibilities
* Act as the in‐house multichannel media consultant, translating brand objectives into clear media strategies, KPIs, audience approaches, and channel plans
* Shape annual integrated media plans, embedding performance channels into the broader marketing ecosystem
* Provide data‐backed recommendations on channel selection aligned to audience insights and campaign objectives
* Own the day‐to‐day relationship with media agencies, driving performance, efficiency, and innovation
* Lead weekly performance reviews, QBRs, and post‐campaign analysis
* Act as a connector across brand, HCP, retail media, eCommerce, and analytics teams
* Champion test‐and‐learn frameworks across creative, audiences, and landing pages
* Ensure best‐practice tracking, tagging, and measurement
* Drive MMM approaches and continuous improvements in ROAS, CPA, and conversion rates
Qualifications
* 3–5 years' experience in multichannel media (agency or in‐house)
* Hands‐on expertise across Paid Search, Paid Social, Programmatic, DOOH, and CTV
* Strong media analytics capability (Google Analytics / Adobe Analytics; Power BI desirable)
* Proven experience managing media agencies
* Excellent stakeholder engagement and influencing skills
* Experience in FMCG, Consumer Goods, Retail or similar environments is desirable
Benefits
* A high‐performing, collaborative team culture
* Flexible Hybrid working
* Thank Danone it's Friday! 3pm finishes every Friday
* Diverse and inclusive work environment
* Personalised learning opportunities to set you up for success
* Competitive Total Reward package including:
* Health and Life insurance benefit
* 26 weeks of gender‐neutral paid parental leave
* Employee Share Subscription Plan after 12 months of service
* Performance‐related incentives and annual reviews
Equal Employment Opportunity
We proudly affirm that we are an Equal Employment Opportunity employer, and our ambition is to foster an inclusive & diverse workplace where all Danoners can bring their uniqueness to contribute to business results. Our commitment to DEI ensures that all qualified individuals receive fair consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, and disability at our company.
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