About Us
Job Overview
We are seeking an experienced professional to drive our eCommerce operations and brand presence in China.
* This role involves leading the coordination between our Melbourne-based global HQ and China-based stakeholders, ensuring consistent brand execution across key marketplaces.
This is an exciting opportunity to play a pivotal role in launching, optimising, and scaling our eCommerce presence in China, directly contributing to the growth of our brand in one of the world's most dynamic markets.
Main Responsibilities
1. Lead and manage the China eCommerce agency, ensuring clear direction, strong performance, and alignment with our brand, commercial goals, and product strategy.
2. Oversee daily operations across JD and Tmall, including store management, product listings, merchandising, content accuracy, promotions, and platform compliance.
3. Monitor reviews, feedback, service levels, and issue resolution in partnership with the agency and China-based contacts.
4. Collaborate with the agency to plan, execute, and optimise marketplace campaigns, including major events such as 618 and Double 11.
5. Manage KOL and KOC programs in partnership with the agency, ensuring influencer content aligns with our brand positioning and growth objectives.
6. Coordinate marketplace livestreaming initiatives, including scheduling, product selection, talking points, and performance analysis to maximise reach and conversion.
7. Oversee product assortment, pricing, and inventory planning for JD and Tmall to maintain strong availability and achieve commercial targets.
8. Track performance dashboards and marketplace metrics, providing insights and data-driven recommendations.
9. Partner with our marketing, product, and ops teams to ensure alignment on messaging, launches, promotions, and supply chain readiness for the China market.
10. Maintain strong cross-cultural communication to ensure smooth collaboration between Melbourne HQ and China-based partners.
11. Ensure brand integrity and consistency across all China marketplace touchpoints.