Purpose of the role: Partner with stakeholders to develop bold, strategic briefs and campaigns that drive strong commercial outcomes and lasting brand impact. Role Responsibilities: Deeply understand customer needs by working closely with customer strategy and insights & analytics Understand the competitor landscape, cultural trends, customer insights and company dynamics that could inform strategic marketing approach Work with stakeholders across key business areas to understand priorities, performance, capability launches and new product development ·Develop strategic briefs which are used by advertising, media and digital agencies to mobilise activity in market Work on annual planning processes to support our strategy and drive continual improvement through a test and learn approach Map the customer journey and work with key internal stakeholders to ensure a seamless campaign experience that maximises commercial return Monitor and regularly report on portfolio performance, identify opportunities to optimise in-flight performance to ensure hit target The successful candidate will have: Experience in leading indirect & diverse cross-functional teams by understanding differing objectives and goals, and translating these into common priorities to create alignment Excellent presentation, communication and influencing skills including experience in presenting to senior management Strong understanding of customer insight, customer segments and buying behaviours Strong understanding of key marketing disciplines including retail, advertising and digital acquisition performance Full Australian Working rights Please reach to Jaz, if you would like to find out more jkuthubdeen@launchrecruitment.com.au or alternatively call 0421 881 268