OverviewThis is an Organic Social, Influencer and Events Manager role with Pet Circle based in Sydney, NSW, AU.Role Seniority - mid level.
(12 month Mat Leave Cover)Pet Circle is Australia's largest online pet retailer, and we're on a mission to help pet parents pet better.
With a fast-growing product portfolio and powerful reach across ecommerce and media, we're uniquely positioned to build compelling pet brands and provide value-added marketing to our supplier partners.Our Brand and Creative team is a dynamic group of strategists, designers, and storytellers working to elevate the shopping experience for pet families across Australia.
We build brands and campaigns that spark joy, earn trust, and create lasting connections between pet parents and Pet Circle.We're on the lookout for a passionate and highly creative Organic Social, Influencer, and Events Manager to join our in-house team on a 12-month maternity leave contract.
This role is key to bringing our brand to life by helping Pet Circle become the most loved and trusted voice in the pet industry.You'll lead the execution of our organic social strategy, manage influencer relationships, bring our brand into the real world through events and activations, and work with our PR agency to build earned media visibility.
You'll also play a central role in delivering integrated brand campaigns alongside our VP of Brand & Communications and the wider brand leadership team.This is a high-impact role at the intersection of storytelling, strategy, and campaign delivery — perfect for someone who lives and breathes social content, thrives in a fast-paced creative team, and has a nose for what gets people talking.What You'll Be DoingOwn and evolve Pet Circle's social media strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTubeLead the influencer and creator program — including macro collaborations, always-on gifting, and community engagementLaunch a new product gifting programManage Pet Circle events and brand activations, from trade shows and PR stunts to pet community experiencesIdentify and work with key brand and charity partners to build integrated campaigns with strong social and earned outcomesManage content planning and production — from filming and editing to working with our internal creative team to deliver made-for-platform contentMaintain a forward-looking social content calendar, scheduling and publishing content aligned to campaign goalsLead monthly performance reporting across social, influencer, and PR, surfacing actionable insights to guide future workWork with our PR agency and VP Brand & Communications to brief in earned media opportunities, drive positive press, and manage reactive commsOwn budgets and performance targets across organic social, influencer, events, and communicationsWhat You'll Need5+ years' experience in-house or in an agency setting, ideally with retail or ecommerce brandsProven ability to build and manage social accounts, with a clear understanding of what drives engagement across platformsA strong creative eye and excellent copywriting skills, with a natural flair for crafting platform-native content that connectsConfident both behind and in front of the camera, comfortable being a visible part of Pet Circle's brand voiceHands-on experience managing events and activations, from concept through to delivery, including liaising directly with suppliersHighly organised and detail-oriented, with the project management skills to juggle multiple workstreams and shifting prioritiesA data-driven mindset, with experience analysing performance metrics and applying insights to optimise content and campaign strategiesA collaborative team player who brings positive energy, creativity, and curiosity to cross-functional workA deep passion for pets and pet parents, and a desire to create meaningful brand experiences that make tails wagRole LocationThis role is based in Sydney at our in-house Studio, with a hybrid arrangement of 3 days per week in our pet-friendly offices (your pet might love coming to the office even more than you).
This is subject to change in line with business requirements.Juicy PerksHeaps of development opportunities — stretch projects, focus groups & secondmentsFlexible working environmentUp to 50% employee discountProduct sample giveawaysPawrental leave and wellbeing leaveTeam charity volunteer daysClassPass subsidyWhy Join?
We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one.
Becoming a Pet Circler means you're committed to help shape an entire industry — it's pretty exciting stuff.
Here's what we stand for:We're better togetherWe operate with humble hearts and hungry mindsPets matter; so pets and pet parents always have a seat at our tableWe're instinctively curious.
AlwaysBelong at Pet CircleOur unique perspectives and expertise are our superpower — we value diversity in all forms.
So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.Before we jump into the responsibilities of the role.
No matter what you come in knowing, you'll be learning new things all the time and the Pet Circle team will be there to support your growth.Please consider applying even if you don't meet 100% of what's outlinedKey ResponsibilitiesExecuting social media strategyLeading influencer programsManaging events and activationsKey StrengthsSocial media strategyInfluencer managementEvent managementCreative content creationProject managementData analysisWhy Pet Circle is partnering with Hatch on this role.
Hatch exists to level the playing field for people as they discover a career that's right for them.
So when you apply you have the chance to show more than just your resume.A Final Note: This is a role with Pet Circle not with Hatch.
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📌 Organic Social, Influencer And Events Manager
🏢 Everi Pty
📍 New South Wales