This is a senior eCommerce role suited to someone who thrives at the intersection of strategy, creativity and operational detail. You’ll be responsible for leading our online growth, shaping the end-to-end digital experience and driving performance across all eCommerce channels. Working closely with internal teams and external partners, you’ll guide the eCommerce strategy, oversee day-to-day trading, and ensure the brand shows up online in a way that feels thoughtful, cohesive and commercially effective. You’ll play a key role in campaign execution, product presentation, site optimisation and digital marketing collaboration, while also mentoring and growing your team. Success in this role looks like strong, sustainable sales growth, an inspiring and seamless customer journey, and a digital presence that reflects the heart of the brand. Key Responsibilities: Lead with Strategy & Vision: Own the end-to-end eCommerce strategy, working closely with leadership to set priorities, spot opportunities, and ensure the online experience evolves in line with brand goals and seasonal rhythms. Drive Commercial Outcome: Keep a close eye on performance including sales, traffic, conversion, CAC and ROAS using these insights to shape actions that unlock growth in both local and international markets. Champion the Digital Experience: Ensure the online store feels intuitive, inspiring and easy to shop—optimising everything from navigation and search to mobile UX and personalisation. Curate Moments That Convert: Own the eCommerce calendar, planning product launches, homepage refreshes and promotional activity in collaboration with creative, marketing and retail teams. Grow & Guide the Team: Lead and mentor junior team members, creating a culture of curiosity, initiative and high performance. Work Cross-Functionally: Be the connective tissue across digital marketing, design, PR, logistics and CX—ensuring every campaign, launch and update feels cohesive and considered. Keep Product Beautifully Presented: Oversee how products show up across platforms, from copy and imagery to categorisation and merchandising, ensuring consistency and accuracy across every touchpoint. Let Data Tell the Story: Regularly report on key metrics, turning data into actionable insight and using these findings to fine-tune strategies and drive continuous improvement. Manage Partners Thoughtfully: Lead relationships with external partners, including the agency managing our upcoming website upgrade, ensuring projects are delivered on time, on brand, and aligned with business goals. Support Operational Excellence: Collaborate with logistics, inventory and tech teams to keep things running smoothly—from backend systems to customer delivery experiences. Experience Required: Minimum 5 years of experience in eCommerce management, preferably in the fashion, retail or lifestyle space. A passion for fashion and a keen eye for trends, ensuring the website remains fresh and engaging. Experience in driving and maintaining a high-performing website. Proficient in Shopify Plus, Google Analytics, Klaviyo, Meta Ads, and Google Ads. Experience in UX/UI design principles, A/B testing, funnel optimisation and performance analytics. Experience managing multi-region websites and tailoring content for the AU, EU and US markets. Prior people management experience, with strong leadership and team development/capability building skills will be advantageous. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Management and Manufacturing Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at RIISE by 2x Sign in to set job alerts for “Head of Ecommerce” roles. 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