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Digital marketing manager

Superior People Recruitment
Marketing Manager
Posted: 20 June
Offer description

We are seeking an experienced and dynamic Bilingual Senior Sales & Marketing Manager to lead a digital marketing initiatives and drive sales growth. This role is pivotal in expanding reach within both English-speaking and Mandarin-speaking markets, enhancing brand presence, and contributing tor mission of delivering energy-efficient solutions. Key Responsibilities Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies across various platforms to increase brand awareness and drive customer engagement. Content Creation & Management: Design, curate, and manage engaging content for our social media channels, ensuring alignment with brand messaging and audience preferences. Social Media Oversight: Manage and grow our presence on key English and Chinese social media platforms, including: English Platforms: Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok. Chinese Platforms: WeChat, Weibo, Douyin, Baidu, Xiaohongshu (RED), Zhihu. Performance Tracking: Utilize analytics tools to monitor campaign performance, track KPIs, and provide actionable insights for continuous improvement. Sales Enablement: Collaborate with the sales team to develop marketing materials and campaigns that support lead generation and conversion objectives. Market Expansion: Identify and pursue opportunities to expand our market presence within Mandarin-speaking communities, both domestically and internationally. Qualifications & Experience Language Proficiency: Fluent in English and Mandarin, with excellent verbal and written communication skills in both languages. Digital Marketing Expertise: Proven experience in digital marketing, including content creation, social media management, SEO/SEM, and email marketing. Sales Acumen: Demonstrated ability to develop and implement strategies that drive sales growth and customer acquisition. Analytical Skills: Strong proficiency in using analytics tools to assess campaign performance and inform decision-making. Cultural Insight: Deep understanding of both Western and Chinese digital landscapes, consumer behaviors, and marketing trends. Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field. What We Offer Competitive salary with performance-based incentives. Opportunity to work in a mission-driven company focused on sustainability and innovation. Collaborative and inclusive work environment. Professional development and growth opportunities. Flexible working arrangements, including hybrid options. Application Process To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

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