About Fitness First
A globally recognised leader in the fitness sector, Fitness First currently operates 51 Australian clubs across New South Wales and Victoria. We believe that fitness inspires people to excel – it takes courage, determination, and dedication. Working with Fitness First is more than just a paying job. It's the start of a career that will allow you to empower thousands to put themselves First and lead fearless and extraordinary lives.
As an employer, we are on a mission to uncover exceptional talent and nurture, develop and celebrate our employees.
The Opportunity
We're opening a brand‑new, premium Fitness First club in Double Bay – launching Autumn 2026 – and we're looking for a standout Sales Manager to join us from early 2026 to drive our pre‑sales campaign and lead the membership experience post‑opening.
This is not a typical gym sales role. You'll be selling the elevated Fitness First Double Bay experience – our full suite of Diamond‑level signature concepts:
* Reform Pilates
* Ceremony HIIT, our boutique‑style group training experience
* Revive Recovery, making premium recovery accessible to everyone
Plus, state‑of‑the‑art training zones, coworking lounges, premium change rooms, and our stunning landscaped courtyard. The club also features a next‑level recovery offering including traditional and red‑light saunas, cold plunge tubs, cryotherapy beds, massage chairs and compression boots – all included for members.
As Sales Manager, you'll lead the pre‑opening sales strategy, shape the member community from day one, and build a high‑performing front‑of‑house team focused on delivering an exceptional, service‑led experience.
Key Responsibilities
Pre‑opening (early 2026 – Autumn 2026)
* Lead the full membership pre‑sales strategy to achieve ambitious launch targets
* Build and coach a high‑performing sales team with a focus on value‑based selling
* Represent the club at local events and activations to generate brand awareness
* Create an exceptional early member journey that reflects the premium nature of the club
Post‑opening (June 2026 onwards)
* Lead, coach, and develop your Member Support Consultant team
* Drive membership growth through acquisition, onboarding, and proactive retention
* Oversee front‑of‑house operations, setting the benchmark for premium service
* Monitor performance, set clear goals, and deliver ongoing coaching and training
* Partner with club and regional leaders to deliver membership growth initiatives
* Support recruitment, onboarding, and development of your front‑of‑house team
About You
We're looking for a polished sales leader who thrives in premium environments and understands how to sell value, not discounts.
* Proven success in high‑end sales, ideally within fitness, hospitality, property, or luxury retail
* Strong capability in value‑based selling and building long‑term member relationships
* Experience leading and motivating a sales or customer‑facing team
* Commercially minded, confident with KPIs, sales targets, and reporting
* A natural relationship‑builder who creates memorable first impressions
What we can offer you
We can give you a career with meaning – where you can see how your actions positively impact the lives of others on a daily basis. We are proud of our energetic and supportive culture where you'll feel like one of the Fitness First family from day one.
In addition, we offer:
* A competitive OTE of $80,000 made up of base salary and commission, plus super
* A complimentary Platinum Fitness First membership
* Anniversary leave days and an additional free gym membership for friends and family as part of our "recognition for service awards"
* Career opportunities with Fitness and Lifestyle Group – Asia Pacific's largest diversified fitness group – develop your career across our brands, locations and disciplines
About Fitness & Lifestyle Group
Fitness and Lifestyle Group (FLG) is the leading fitness, health, and wellness group in the Asia‑Pacific region, headquartered in Australia. Our mission is to make a meaningful, positive impact on people's lives through innovative and diverse health and wellness offerings, both physical and digital.
FLG's portfolio includes globally recognised brands such as Fitness First Australia, Goodlife Health Clubs Australia, Jetts Fitness New Zealand & Thailand, Zap Fitness, and Barry's. With 319 locations across Australia, New Zealand, and Southeast Asia, we support over 585,000 members in leading healthier, more active lives.
Apply Now
We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds. At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.
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