CloudTechX is seeking an experienced performance marketing professional to drive user acquisition and conversion for our fintech platform. You'll spearhead data-driven marketing campaigns to grow our user base.Performance Marketing Strategy & ExecutionDevelop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)Manage campaign budgets and optimise for maximum ROI across all acquisition channelsCreate and maintain robust tracking systems to measure campaign performance and attributionExecute rigorous A/B testing methodologies to continuously improve conversion ratesAnalyse user acquisition funnels and identify optimisation opportunitiesAnalytics & ReportingMonitor and report on all key performance metrics (CAC, LTV, conversion rates, ROI)Provide actionable insights from marketing data to inform strategy refinementsDevelop dashboards to visualise performance and communicate results to stakeholdersRequirementsImplement advanced targeting and segmentation strategies across platformsWork with technical teams to optimise landing pages for conversionUtilise marketing automation tools to improve campaign efficiencyMaintain expertise in emerging performance marketing technologies and approaches
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