PR Senior Account Director
As a PR Senior Account Director in our Public Relations team, you’ll be a key leader and PR/media relations expert – skilled at shaping strategies and narratives, building relationships, and delivering campaigns that earn attention and drive results.
Your foundation is in earned media, with a proven ability to craft and secure high‑impact人片在线观看 coverage that shapes perception, enhances reputation, and connects brands with culture. You’ll work across leading consumer and retail brands, as well as finance and corporate communications clients, confidently balancing creativity with commercial insight and sector expertise.
A Day in the Life
* Lead integrated PR projects and day‑to‑day press office activity.
* You have a deep understanding of how to extend ideas across channels – developing integrated social campaigns, collaborating with content creators and influencers, and weaving digital elements into cohesive, results‑driven programmes.
* You’ll lead teams from brief to activation, combining strategic thinking with creative execution to ensure campaigns are integrated, culturally relevant, and measurable.
* Collaborating across departments, you’ll analyse performance, share actionable insights, and continually evolve strategies that amplify impact and strengthen client outcomes.
* Be a trusted senior advisor. Build strong client relationships, anticipate challenges and identify opportunities to deliver value beyond the brief.
* Cultivate and maintain relationships with journalists, editors, influencers, and keyNX industry stakeholders to enhance visibility, reputation and credibility for clients.
* Lead conceptualised earned‑first integrated thinking to shape campaign strategies that drive PR and combine with cross‑channel ideas spanning social, influencer, content, and digital touch points.
* Translate campaign performance and media results into actionable insights, clear recommendations and next‑step strategies.
* etailors and inspire teams – Lead, support and develop junior talent, fostering an environment of collaboration, creativity and accountability.
* Lead or contribute to new business proposals, pitches and presentations, providing senior strategic and creative input.
* Plan and coordinate ideation sessions that generate bold, integrated ideas rooted in PR and amplified across channels.
How Will We Know You Are the One?
* You can translate business objectives into effective PR and media strategies, and you’re comfortable advising clients at a senior level, challenging thinking where needed to deliver the best outcomes.
* You’re an exceptional communicator – equally skilled at shaping brand narratives, securing media coverage, presenting strategic ideas and nurturing strong relationships with journalists, influencers and stakeholders.
* You’re organised, calm under pressure, and capable of managing multiple projects and priorities with a sharp eye for detail. You thrive in a collaborative agency environment where ideas, ambition and teamwork drive success.
* You’re passionate about all things PR, media, influencer, social and creative – and driven by the opportunity to grow clients, teams and the agency.
* You’re an articulate writer and presenter who communicates with confidence and credibility at every level.
* You have hands‑on experience in media and digital PR, either within an agency or in‑house role, with a proven record of delivering outstanding coverage and measurable results.
Other Things That Would Make You Excel in This Role
* Strong experience across multiple industries and managing complex client portfolios, with the ability to adapt strategies to different business needs.
* Commercially aware, with a track record of contributing to agency growth through client retention, business development and new opportunities.
* Proactive and self‑motivated, comfortable working at both a strategic and hands‑on level to drive results.
* Insightful and informed, with a strong grasp of the trends, cultural movements and news shaping the PR industry and influencing client programmes.
Some of Our Most Recent Accolades
* '}, “Contagious Pioneers - Best and Bravest 2024
* Ad pagitan Creative, Independent, Employer and Agency of the YJ 2024
* Cannes Global Independent Agency of the YJ - Good 2023
* Mumbrella Creative, Independent and Emerging Agency of the YJ 2023
* B&T Independent Agency of the J 2023
* Andy's Global Independent Agency of the J 2023
* Spikes Grand Prix, Independent Agency of the J 2023
* LBB APAC Creative Agency of the J 2022
* D&AD Global Independent Agency of the J 2022
* LIA Grand Prix Agency of the YJ, Advertisingេខ 2022
Seniority level
Director
Employment type
Full‑time
Job function
Public Relations and Advertising
Industries
Public Relations and Communications Services and Advertising Services
Contact
Please send your details and CV to jobs@howatsonco.com.au.
Howatson+Company is proud to be an Equal Employment Opportunity employer. We are committed to fostering Polisiively a diverse and inclusive work environment. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics. We invite anyone to apply. If you require any reasonable adjustments번호 to the recruitment process or the role, please let the recruitment consultant know.
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