About Francesca
At Francesca, we're more than a jewellery brand. Founded by two sisters with a vision to create meaningful connections through personalised jewellery, Francesca has grown into a beloved lifestyle brand known for its empowering message, elevated designs, and strong community presence. We're on a mission to inspire confidence and celebrate individuality, and we're looking for a savvy, relationship-driven PR & Influencer Coordinator to help elevate our voice across the fashion and lifestyle landscape.
Role Overview
This is a pivotal and senior-level coordination role, ideal for someone with a strong background in PR and influencer strategy who is ready to take ownership of brand visibility across earned and owned media.
As our PR & Influencer Coordinator, you'll lead strategic initiatives to grow Francesca's media presence and influencer collaborations. You will be responsible for executing and evolving our influencer and PR programs — with a strong preference for candidates who come with pre-existing relationships across the influencer and media landscape in fashion, beauty, and lifestyle. You'll work closely with marketing, creative, and e-commerce teams to ensure Francesca's brand story is consistently communicated across all channels.
Key Responsibilities
Influencer & Ambassador Strategy
* Lead and execute Francesca's influencer strategy (gifting, partnerships, paid campaigns, affiliate programs) aligned with brand and marketing goals.
* Develop and manage ongoing relationships with macro, micro, and nano influencers, stylists, and tastemakers across the Australian market.
* Secure strategic partnerships that drive brand awareness, traffic, and conversions — measuring campaign ROI through performance metrics.
* Proactively identify and pitch creative influencer campaigns that align with new collections, launches, and seasonal marketing initiatives.
Campaign Execution & Events
* Support influencer activations and gifting strategies tied to major campaigns, launches, or seasonal moments.
* Collaborate on launch and in-person events (e.g. media breakfasts, influencer previews, pop-ups) and attend relevant industry events to build relationships.
* Assist with ideation and roll-out of unique PR stunts and experiential activations that generate buzz and media coverage.
Public Relations & Media Outreach
* Help oversee media relations in partnership with our agency: from identifying press opportunities and crafting compelling press releases, to coordinating samples and managing PR agencies.
* Work with our agency as well as independently to pitch brand stories, founder profiles, and product placement opportunities to key media contacts in fashion, beauty, lifestyle, and digital press.
* Cultivate strong media relationships with fashion editors, journalists, bloggers, stylists, and media producers — particularly within Australia.
* Develop and manage the PR calendar in alignment with the marketing strategy.
Reporting & Analysis
* Track, measure and report on influencer and PR performance using platforms such as Shopify, Meta, Google Analytics, and affiliate tools.
* Manage and report monthly on PR and influencer KPIs and suggest data-led optimisations.
* Oversee PR and influencer budget allocation in line with annual marketing objectives.
Skills & Experience
Required
* Minimum 3+ years' experience in a PR, influencer marketing, or communications role — ideally within the fashion, beauty, or lifestyle industries.
* Demonstrated success in delivering measurable influencer campaigns and/or media coverage.
* Excellent communication, copywriting, and relationship management skills.
* Highly organised, with the ability to work autonomously and collaboratively in a fast-paced environment.
Preferred
* Experience working in-house at a fashion, beauty or lifestyle brand OR in a PR/media agency.
* Familiarity with platforms such as Shopify, Klayvio, Triple Whale and Google Analytics.
* Experience working with affiliate platforms such as LTK.
* Background in managing influencer contract negotiations and paid collaborations.
* A network of existing contacts within Australian fashion/lifestyle influencer and media circles.
Success Measures (KPIs)
* ≥90% completion rate of influencer deliverables per campaign
* 10% increase in ambassador program engagement within 12 months
* Minimum 3 PR send-outs or activations per quarter
* Monthly reports delivered on time with actionable insights
* Positive internal collaboration feedback from cross-functional teams
Why Join Francesca?
* Be part of a female-founded and values-driven brand that's redefining accessible luxury jewellery.
* Enjoy a dynamic, creative and fast-paced environment where your voice matters.
* Generous team discount, jewellery allowance, and growth opportunities.
* Work from our beautiful Hobart HQ or join in hybrid from another location.
To apply, please submit:
* Your CV
* A short cover letter addressing your relevant experience and why you'd love to work at Francesca
* Links to influencer or PR campaigns you've worked on (if available)
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