Digital Marketing Specialist
Join a dynamic team to create exceptional digital experiences that drive business growth and customer loyalty. We're seeking a Senior Digital Marketing Specialist to play a key role in shaping our digital strategy, executing campaigns, and analyzing results.
* Work closely with the Head of Digital Channels to develop and execute a comprehensive digital marketing plan that drives customers to our owned websites, increases repeat visitation, and grows direct accommodation and C&E revenue.
* Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations to inform campaign decisions.
Key Responsibilities:
* Lead the execution of digital marketing campaigns across various channels, including email, web push, and social media.
* Develop and maintain strong relationships with internal stakeholders to ensure seamless communication and collaboration.
Required Skills and Qualifications:
* Advanced knowledge of CRM platforms and software.
* 3+ years' hands-on experience with Braze's platform.
* Strong proficiency in Liquid Templating Language, HTML/CSS.
* Experience with API integrations, webhooks, and managing data flows & data hygiene.
* Proficient in web analytics.
* Strong analytical & commercial skills with the ability to interpret data and translate strategy into action.
* Extensive experience working with large customer data sets across various data sources and formats.
* Deep understanding of all relevant regulatory and legal requirements around customer data privacy, consent, and security.
* Outstanding relationship builder, across the business with the ability to partner with key stakeholders.
* High attention to detail & strong end-to-end project management skills.
* Excellent verbal and written communication skills with a wide variety of stakeholders.
Benefits:
* Competitive salary and benefits package.
* Opportunities for rapid career growth and professional development.
* Collaborative and dynamic work environment.
* Access to cutting-edge technology and tools.
How to Apply:
If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.