Pattern is a leading ecommerce accelerator offering services such as marketplace acceleration, D2C ecommerce consulting, and a full-service digital agency including SEM, SEO, Social, CRM, and Affiliate marketing. We help ambitious brands fast-track their digital success across Australia and global markets.
We’re looking for a driven and highly organised Events & Partnerships Manager to lead the strategy, planning, and execution of Pattern’s B2B events and partnership programs in Australia. You’ll own everything from executive dinners and roundtables to large-scale sponsorships, while managing key strategic partners to build influence and drive demand.
This is a hands-on role that blends logistics, commercial thinking, and relationship-building – ideal for someone who thrives in a fast-paced, growth-focused environment. This full-time, hybrid role can be based in our Melbourne or Sydney office.
Key Responsbilities
* Plan and execute Pattern-led events including Executive Acceleration Forums (EAFs), roundtables, client dinners, and marketing workshops.
* Manage logistics end-to-end: venues, catering, run sheets, speakers, guest comms, and post-event follow-ups.
* Lead our presence at sponsored industry events - from stand design and speaker prep to promotion and follow-up.
* Collaborate with content, CRM, and paid media teams to drive registrations and maximise event impact.
* Track and report on event ROI, including lead generation, pipeline influence, and partner engagement.
* Manage and grow strategic marketing partnerships with platforms and technology providers.
* Identify and lead co-marketing campaigns and joint event activations.
* Run regular partner planning sessions and performance reviews.
* Collaborate with Sales on account mapping, co-sell initiatives, and referral motions.
* Cultivate relationships with customers and partners who can act as brand advocates or event speakers.
* Build a VIP ecosystem of senior marketers, ecommerce leaders, and future-facing collaborators.
* Create unique, high-touch experiences that deepen loyalty and differentiate Pattern in the market.
* Maintain a forward-looking 6–12 month calendar of events, sponsorships, and partnerships.
* Manage budgets, timelines, and relationships with suppliers and venues.
* Ensure tight CRM integration for all events and partnerships (e.g. tagging, tracking, lead flow).
* Support award submissions when aligned with major events, campaigns, or partner programs.
How will my success be measured?
* Successful planning and execution of high-quality events on time and within budget
* Growth in strategic partnerships and delivery of joint marketing initiatives
* Lead generation and measurable influence on sales pipeline from events and activations
* Increased brand visibility through sponsorships, speaking engagements, and co-branded content
* Strong attendance, engagement, and satisfaction across owned and partnered events
* Effective management of budgets, timelines, and supplier relationships
* Accurate reporting and CRM integration to track ROI, leads, and impact
What will I need to thrive in this role?
* 3+ years’ experience in B2B event marketing, partnerships, or field marketing.
* Proven ability to run professional events end-to-end, both in-person and virtual.
* Strong stakeholder and partner management skills - from tech platforms to C-level clients.
* Excellent project management and organisational capabilities.
* A commercial mindset: you know how to link brand and partnership activity to business results.
* Strong written and verbal communication skills.
* Familiarity with CRM and marketing tools (e.g. HubSpot, Marketo, Salesforce).
* Australian work rights (e.g. citizen or permanent resident).
What do we value at Pattern?
* Partner Obsessed - Our partners come first. We earn their trust through the quality of our work, our honesty, and our responsiveness. We only win when they do.
* Data Fanatics - Our edge is always in the data. We’re constantly searching for insights that translate into real results for our clients.
* Game Changers - We embrace disruption. We actively look for smart, bold opportunities that help our clients move faster and win bigger.
* Team of Doers - We have a bias for action. We take ownership, stay accountable, and follow through on our commitments - every time.
What is the team like?
* You’ll report to the Sydney-based Head of Marketing and collaborate closely with the broader marketing, sales, and ecommerce teams locally and globally. We’re a data-driven, results-oriented group that values creativity, curiosity, and accountability.
What is the hiring process?
* A phone interview with a Pattern team member.
* A Zoom interview with the Head of Marketing.
* A short task and presentation.
* 2 x peer interviews
* Final interview with the Managing Director.
* Reference checks.
* Executive Review.
Why should I work at Pattern?
* 5 weeks annual leave
* Summer Fridays (an early finish to enjoy the sunshine)
* 3-month paid parental leave
* 2 weeks supporting partner leave
* Smart casual dress code
* Competitive pay