We are seeking a creative and data-driven TikTok Manager to lead our TikTok content strategy - driving brand visibility, engagement, and bookings through original, culturally-aware video content.
This role is perfect for someone who understands the nuance of luxury fashion storytelling and can translate trends into elevated short‑form content that brides are excited to engage with.
Key Responsibilities
Develop and execute a high‑impact TikTok strategy that aligns with brand and commercial goals
Ideate, script, film, edit, and publish TikTok content that reflects our premium brand aesthetic but keeps it accessible
Manage the TikTok content calendar – proactively planning ahead of key drops, events, and brand moments
Grow followers, engagement, reach, and conversions; report results with clear insights and next steps
Actively identify and leverage relevant trends, audio, effects, and cultural moments
Film in‑store content capturing authentic boutique experiences and the emotional brand story
Collaborate with marketing, retail, design, and PR teams to ensure cohesive brand messaging
Work closely with creators, ambassadors, and influencers to produce approved content
Respond to TikTok community interactions in a welcoming and brand‑aligned manner
Maintain an always‑on UGC pipeline – briefing, directing, and repurposing creator content
Stay informed on TikTok innovations, algorithms, and competitor activity
Skills & Experience
Proven experience managing TikTok for a premium lifestyle, fashion, beauty brand or similar
Strong videography and video editing skills (TikTok native tools or CapCut expertise essential)
Demonstrated success using TikTok analytics to guide content direction
Ability to pivot quickly with fast‑turnaround content while maintaining high standards
Genuine passion for bridal fashion, luxury branding, and social media culture
Confident filming and directing people on camera
Excellent storytelling and copywriting skills
Follow a well‑organised workflow with impeccable attention to detail
Who You Are
A creative thinker with strong brand sensibility
Obsessed with TikTok – scrolling for insights, not just entertainment
Highly self‑motivated with ownership of performance and results
Able to work independently and collaboratively in boutique environments
Comfortable being in‑store and customer‑facing when required
Energetic, positive, and passionate about creating content that feels elevated
Why Join Us
Work inside a global luxury bridal brand in their change era
A creative role where your work directly drives brand success
Grow with a company expanding into new regions and channels
A supportive, innovative, and fashion‑forward culture
How to Apply
Submit your resume along with a short TikTok‑reel style portfolio or links to previous TikTok accounts/content you have managed.
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