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(i366) digital marketing executive/ manager email focus

Geelong
Redblocks
Marketing Executive
Posted: 19 September
Offer description

Are you the right fit?
Experience: 4+ years in email/EDM marketing—agency or fast-paced in-house environmentPlatforms: Hands-on with Klaviyo, Mailchimp, Mailtrap, MailModo, HubSpot, or equivalentTechnical Skills: HTML/CSS knowledge for email template tweaks; familiarity with UTM tracking & Google Analytics, and basic SEO toolsCreative Skills: Canva, basic Photoshop knowledge.Analytical & Copywriting: Strong data-analysis chops and persuasive writing flair, with meticulous attention to detailCommunication: Excellent verbal/written skills; able to translate insights into clear client-facing reportsNice-to-HavePrior experience in handling email campaigns in Australia, Canada, USA, SingaporePrior exposure to paid-ad platforms (Google Ads, Meta Ads)Basic knowledge of CRM systems and broader marketing-automation integrationsYour role and responsibilitiesDevelop and implement end-to-end email marketing strategies—segmentation, journey mapping, template design, automation and A/B testingBuild, launch and optimise automated email workflows (welcome series, nurture sequences, re-engagement, promotions) using platforms such as Klaviyo, Mailchimp, Mailtrap, MailModo or HubSpot.Craft persuasive copy and energetic content that drives opens, clicks and conversionsMonitor deliverability and engagement metrics; analyse performance data and iterate to meet revenue and engagement targetsCollaborate with design and content teams to maintain brand consistency and email-best-practice layoutsBasic SEO Support (10%)Conduct keyword research to inform email subject lines, preheaders, and landing-page copyApply on-page SEO fundamentals (meta tags, headers, internal links) to email-driven landing pagesMonitor simple SEO metrics (rankings, page speed) and recommend quick-win optimisationsPaid Ads Alignment (10%)Understand core principles of Google Ads and Meta Ads to sync email campaigns with paid effortsReview ad creatives and targeting logic, offering insights to lift overall campaign synergy (training provided)Attach your CV here: Accepted file formats are (DOC, DOCX, PDF, PPT, PPTX)A friendly, flexible working environment with WFH optionExposure to working with international clients (Australia)Growing firm, plenty of opportunities for career progression
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