Lead Generation Expert
We are seeking a skilled PPC & SEO professional to optimize lead generation campaigns for local service-based businesses.
This is a results-driven engagement with high accountability and clear ROI expectations.
Job Responsibilities:
* Audit, rebuild, and manage existing Google Ads (Performance Max) strategies to reduce Cost Per Acquisition (CPA)
* Target a hyper-local audience within a 15-20 km radius (aged 20+)
* Optimize Google Performance Max campaigns for improved performance
* Increase qualified lead volume within a specified geographic area
* Improve local SEO rankings and organic visibility
Key Goals:
* Reduce CPA from $35-$40 to $20-$22
* Rebuild or optimize Google Performance Max campaigns for better results
* Boost qualified lead volume within a 15-20 km radius
* Enhance local SEO rankings and online presence
PCC Management:
* Audit current Google Ads (PMax) campaigns and past performance data
* Create optimized campaigns targeting local keywords and geographic areas
* Set up conversion tracking, budget limits, ad scheduling, and retargeting strategies
* Conduct A/B testing on creatives and keyword strategies
* Ongoing campaign optimization for improved CPA and lead targets
SEO Optimization:
* Perform local SEO audits and competitor analysis
* Optimize on-page content, metadata, and Google Business Profile listings
* Build local backlinks, citations, and directory listings
* Suggest blog topics and content strategies as needed
* Enhance mobile-friendliness, page speed, and technical SEO
Communication & Reporting:
* Share daily performance updates on CPA, ad spend, and conversions
* Attend weekly check-ins for campaign review and strategy adjustments
* Document and explain campaign changes and test strategies
* Deliver clear reports with actionable insights
Ideal Candidate Profile:
* 2+ years of experience in PPC (especially Google PMax) and local SEO
* Proven success in lead generation for service-based or local businesses
* Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
* Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
* Excellent English communication, proactive, and data-driven
* Able to provide samples of past campaigns and performance-based results