The Role
MARKETING:
Marketing and Communications Strategy
1. Management and execution of marketing and communications planning calendar to deliver Brand strategy and alignment across all channels â social media, EDMs, retail and online.
2. Manage marketing budget to effectively deliver brand KPIs in most cost-effective manner.
3. Report monthly on all marketing activity results + metrics against brand KPIs
Social and Media
4. Creation and execution of organic social media strategy building on platform engagement and driving target audience awareness.
5. Drive influencer strategy and execute all outreach across product gifting, paid talent and brand ambassador engagement, ensuring executed on time in budget and to brief.
6. Track trends and analyse performance to maximize impact of content and social media properties on quarterly basis.
Public Relations
7. Work with PR agency on appropriate media relationships and exposure to deliver Brand objectives.
8. Manage reporting of results and communicate with key business stakeholders.
Local Store Marketing
9. Engage and collaborate with retail team at a store level to gain insight on marketing activity to support team and engage customers to drive sales growth in retail channel.
10. Collaborate with local centres & marketplaces ie Westfield to drive awareness and traffic to Brand.
11. Collaborate with major retail partner David Jones for all co-op advertising opportunities, creative and execution (instore VM and digital assets) to deliver Brand strategy.
Promotional Program
12. Drive the promotional plan with supporting marketing to maximise effectiveness of the tacticals.
CREATIVE:
Agency Partnerships
13. Manage relationships with external agency partners to deliver creative campaigns/lookbooks to agreed briefs, budgets and timings.
14. Maximise output of agency partners and external suppliers.
Ecommerce
15. Co-ordinate and direct the ecommerce photoshoots; leading studio teams and partnering with product and ecommerce team to deliver on their roles, directing model, making selects, ensuring imagery is high quality and on brand.
Graphic Design
16. Brief in graphic designer to ensure delivery of all content assets required for integrated campaign implementation.
17. Ensure consistency and quality control on all collateral produced, in line with the internal approvals process
Brand implementation
18. Ensures Brand DNA is understood and implemented by all marketing support departments.
19. Build on the understanding of the Brand and who the target audience is.
20. Appropriate, consistent positioning of the Brand across all marketing and communications in line with business strategy and Brand DNA.
Finance
21. Work with GM to ensure annual budgets are appropriate and aligned with business objectives.
22. Accurate financial management of the budget alongside the finance team ensuring detailed monthly reconciliations.
Compliance
23. Ensure compliance in place in relation to Trade Practices Act, Privacy Act and ACCC requirements.
Leadership and Teamwork
24. Be responsible for the management and development of the team.
25. Create and develop strong working relationships with peers across Marketing and the extended business team to effectively share work in progress, plans, ideas and resources.
KPI's
26. Traffic
27. Customer acquisition
28. strong Brand presence and consistency of brand voice across all communications in the customer journey.
29. Marketing plans created & delivered.
30. Delivery of campaigns/lookbook/ecommerce photoshoots on time and in budget, creating efficiencies where possible.
You
31. Digital and Social Marketing experience
32. Extensive experience in integrated or Brand marketing roles
33. Fashion/ retail industry experience is essential.
34. Proven ability to grow and build a brand.
35. Successful translation of customer insights, consumer research, sales, and market data into clear action plans
36. Strong understanding of communications development, campaign management & implementation and production processes
37. Experience in managing external agencies.
38. Budget and supplier management
39. Strong organisation, multi-tasking, and prioritisation skills.
40. Ability to think strategically while rolling up sleeves to get things done.
41. High attention to detail and ability to solve problems using your own initiative
42. Passionate about brands and brand development
43. Excited and energised by the digital landscape.
44. Proactive and curious
45. Relentlessly focusing on customer experience
46. Collaborative
47. Strategic thinker
48. Self-motivated to deliver work on time.
49. Ability to be agile in an ever-evolving landscape.
Where do I sign?
As part of the APG family you'll enjoy plenty of exciting rewards and benefits.
50. 50% discount on all brands
51. Flexible working - hybrid of work from home and in our beautiful offices
52. True work / life balance, including 4pm Friday finish
53. Birthday leave
54. Culture Club - monthly social events, monthly morning tea and more
55. An Employee Assistance Program for you and your family
56. Paid Parental Leave
57. Recognition and Service awards
58. Employee Referral Program