About the Role
Keystone Search is proudly partnering with Bespoke Manufacturing Group (BMG) in the search for a Group Digital Marketing Executive at a pivotal time for the business.
Following recent acquisitions, new product development and expansion into new markets, BMG is strengthening its group brand while placing significant strategic focus on elevating the Gitsham Automotive brand, having been established in
and leader in aluminium canopies, tray tops and 4WD accessories, which they intend to take from national to global supply.
This role is ideal for a creative digital marketer who thrives on variety : capturing compelling content in the factory, building high-impact campaigns, and driving the ongoing development and growth of Gitsham as a premium brand, including the only Australian-made and crash-tested Ute Canopy available to trade, fleet and recreational markets.
You'll work closely with senior leadership to help shape the next evolution of this proudly South Australian owned manufacturing group.
BMG is also a vertically integrated manufacturer, supported by strong capabilities in aluminium supply, component manufacturing and specialist surface treatment.
The group operates across Edinburgh Parks and Melrose Park and includes : Gitsham Automotive Bott Storage Systems & Metalcraft Manufacturing Key Manufacturing Bespoke Aluminium BMG's growth and momentum have been recognised through AFR Fast 100, Fast Movers SA and other major industry awards.
Key Responsibilities
Lead digital marketing across social, email, websites and paid channels
Produce and edit high-quality photography and videography
Create marketing materials including social content, product collateral and website updates
Drive Gitsham's brand development and product storytelling, particularly across canopy, tray and 4WD accessory ranges
Maintain consistent brand standards across all BMG businesses, with Gitsham as the priority
Coordinate with external partners for SEO / SEM, website improvements and digital optimisation
Manage content calendars, digital campaigns, marketing automation and reporting
Capture authentic on-site product and factory content to support brand credibility
Collaborate with design, production, sales and leadership across Edinburgh Parks and Melrose Park
What Success Looks Like
Strong digital engagement and brand growth, with Gitsham as the key focus
High-quality, consistent content and campaign execution
On-time delivery of product launches and key marketing initiatives
Strong contribution to digital lead generation
Clear alignment with company values: PPACT — Positivity, Professionalism, Ambition, Creativity, Teamwork
Key Requirements
Essential Experience in digital marketing, content creation or brand execution; strong capability in social media, SEO fundamentals and campaign delivery
Hands-on photography, videography and content editing skills
Excellent communication, organisation and stakeholder engagement
Comfortable working across office, workshop and factory environments
Desirable Experience in B2B, manufacturing, automotive or technical industries
Experience managing multiple brands or product categories
Familiarity with Adobe Creative Suite or equivalent tools
CRM experience (Zoho preferred)
Ready to learn more? This position is being exclusively managed by Keystone Search.
For a confidential discussion and access to the full briefing pack, contact Ben Smith, Director at Keystone Search
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