Our fashion client has an incredible career opportunity for a talented and passionate Digital Marketing Manager to join their successful business. This is a company that truly values teamwork
The Digital Marketing Manager is responsible for the development and management of the digital marketing strategy to drive awareness and sales across the Retail, Marketplace and eCommerce sales channels. The role will work closely with various departments as well as external agencies.
The ideal candidate will have a proven track record in executing digital marketing campaigns end to end with a firm understanding of various paid media marketing tactics and be excited about the latest trends in digital.
Key Responsibilities
Development and management of the digital marketing strategy
Annual and monthly digital marketing budget forecasting
Weekly, monthly and ad hoc reporting on Digital Marketing objectives and KPIs
Optimization of always on and short-term campaigns based on learnings
Providing insights to the business based on digital marketing, data driven sources (e.g. Google trends, Meta reports, competitor research, etc.)
Management of Digital Marketing Channels: Social (Meta), Search (Google and Bing), Programmatic (DV360), SEO and Affiliates (Partnerize)
Agency partnership management.
Identify and monitor PPC industry best practices/trends/advances to assist brands in developing new ideas and opportunities
Tag management through Tealium iQ
Drive SEO best practices with support of cross-functional team
To be successful in this role you will demonstrate the following
5+ years experience in eCommerce and/or Digital Agency environments.
Solid understanding of performance marketing, marketing strategy, conversion and online customer acquisition
Comprehensive understanding of tag management systems
Fundamental knowledge and experience with Google Ads, Bing ads & Meta business manager
In-depth experience with website analytics tools
Experience analyzing digital performance metrics (ROAS, CPA, CVR, CTR, etc.)
Understanding of SEO Ranking Reporting Tools such as SEM Rush, Search Console
Experience within fast-paced, high volume retail is highly regarded
Benefits
In return, you
share in the success of this retailer via a generous package and work in a world-class office environment with a dynamic and collaborative team.
If you thrive working in a fast-paced business and are passionate about digital then apply now
All applications treated in strict confidence. Note - due to the high volume of applicants, only successful candidates will be contacted. Must have unrestricted working rights in Australia.
Location: Parramatta, New South Wales, Australia
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